[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
French director Oliver Megaton didn’t have to stretch too far outside his comfort zone for Dentsu Inc.’s new TVC series launching the Toyota Corolla Levin. Megaton sat in the chair for the Liam Neeson hostage movies Taken 2 and Taken … »
Award winning director Marc Wilkins skyped with SHP+ to share with us his considerable experience with Time Slice films (also known as freeze time, bullet time, etc.). Marc gave us a behind the scene slice (see what I did there?) … »
French advertising behemoth Havas has created a trilogy of short films to introduce the Citroën DS6. Directors Olivier Megaton and Jérôme Salle both pitched for the project but Salle won out, purportedly thanks to his relationship with Sophie Marceau, who … »
Following the impressive “All Originals Represent” campaign in 2012, Adidas Originals was back this September with an even bigger, bolder one. The campaign, which features the hashtag #thisisme, is a statement of self-expression, individualism and originality. Colourful, vibrant, short and … »
Gap is taking a romantic black & white turn as their fall 2014 campaign “Dress Normal” is milking the “Normcore” trend. Gap is leveraging the new fashion movement “Normcore” that is all over fashion brands. The fashion style “Normcore” is … »
Watching the ad for the recently launched Volkswagen Lamando is like entering a time capsule to a far-fetched future. The ad is a very rare and pleasant surprise to the usual car-advertising scene in China. A work of extraordinarily vivid … »
Title: Samsung Galaxy S5 ALS Ice Bucket Challenge Brand name: Samsung Product: Samsung Galaxy S5 Agency: Cheil UK Well this took a turn for the BEST! Samsung jumped right onto the ALS challenge as they showed their support for the … »
Shot over four days by director Paul Mignot, this TVC for the Audi A8 takes place in Valencia’s City of Arts and Sciences, a futuristic architectural complex designed by starchitects Santiago Calatrava and Félix Candela. This magnificent collection of buildings … »
Director Insight: Exclusive Interview with Marc Raymond Wilkins After actively pitching projects in China for a while, director Marc Wilkins finally set foot in China and found himself working on spots he will never forget. Marc had six shooting days, … »
Music Video Advertising Camayzing! More and more music videos are becoming advertisements. The latest is Shakira’s “La La La (Brazil 2014) ft. Carlinhos Brown” (Click here to watch) became one of the most shared ads online. It has been shared … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives