[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
The new commercial film for Libresse “400 refreshing chapters” challenges the stigma surrounding menstruation. Here’s why it’s ever more relevant in China. Libresse视频广告《400次焕新篇章》挑战经期窘境，在中国，这件事更重要。 The slogan in the recent THINX ad hit “MENstruation” says: “If we all had them, maybe … »
China creatives take home 1 Silver and 3 Bronze Lions, and win a Young Lions Competition | 中国创意广告斩获一座银狮奖、三座铜狮奖和一座幼狮奖 … »
BBDO在北京开设音乐制作工作室BBDO and Syn | BBDO Asia announces the opening of its in-house music production facility in Beijing … »
In Chinese mythology, the monkey is said to be smart, witty and self-assured. They may command an entire year of the zodiac but, when it comes to commercial employment, they deserve to feel anything but smug. Their resume makes … »
Work created in China was first in focus on Day three, with TBWA Greater China President Nils Andersson reminding us that in amongst all the talk of digital and technology, the simplest ideas beginning with a mere pencil are often … »
An overcast Day One morning saw the 2000 delegates swarming on Suntec Convention Centre at seemingly the same time. Lengthy registration queues greeted the hordes, giving us a chance to catch up with MPC Shanghai’s Steve Marolho, queuing alongside Billy … »
SHP+ are heading to Singapore this week for Spikes Asia Festival of Creativity, the most significant conference of creativity and communication on the continent. The three day bonanza is a collaboration between media group Haymarket, operators of ad mag Campaign … »
Times really are a-changin’ for the ad industry in China. As consumers’ taste evolves, so is the level of quality big brands aim to offer to the local market – starting from the commercials made to showcase their products. The … »
Every year brings an entertaining display of ads from happy to sad, to borderline offensive. Some go viral and others never see the light of day. Recently, ads are becoming less associated with the product that is being marketed and … »
25Hours is a local boutique ad agency, SHP+ had an exclusive chat with founder/ECD Tao Lei of his about his vision of ideal agency mode | 25Hours是一家本地的独立广告公司，SHP＋专访了创办人之一兼创意总监的陶磊和他的梦想广告公司的愿景。 … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives