[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Every four years the whole world gets together to celebrate soccer, or football depending on where you are from, and to see who will come on top to bring the World Cup title home to their country. Even we are … »
After a couple of years of running self-founded post house Blow Up in Shanghai, Loris Paillier, a talented CGI artist himself decided it's time to take on a new challenge. 法国人Loris Paillier 结束自创的Blow Up后期公司，加入Digital District迎接新挑战。 … »
Film Festivals might be the single best example of boundary-free advertising – without clients or brands to get in the way, creative “ads” and trailers for festivals can make for some fantastic creative. When your client, instead of the usual … »
With CGI becoming the end-all and be-all of special effects it’s interesting to look at different ways to create visual effects. The beauty of the recent Turkish Airlines “Epic Pool Dunk” spot reminds us of how intensive planning can create … »
In 2011, as an ascendant Novak Djokovic began to seem unbeatable, Jo-Wilfried Tsonga said, “He plays incredible tennis, but he’s not an alien”. Havas Beijing uses the World Number One’s superhuman reputation to comic effect in a new spot for … »
What’s so great about the French? To many Chinese, France represents style and elegance, something Havas Shanghai emphasizes in its spots for French car manufacturer Citroen. Sophie Marceau personified these qualities for the launch of the Citroen DS5. For the … »
If you are a fan of the latest American blockbuster Gravity, Sony’s new TV commercial for camera A7 & A7R could easily impress you with the similar breathtaking space view and dreamy floating motions . The tempo and the music … »
Gillette came to BBDO China with a major challenge: men were no longer able to see past the inconvenience of wet shaving – the preparation, razor shave, washing and aftercare – driving 18.3 million men every year to switch to … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives