Spotlight

  • A Director Rising From The Depth｜广告也得拍出深意的导演

    Adam’s very strategic about his career in the advertising industry, which in his words, gives him an opportunity to meet different DoPs, editors and other professionals｜刘亚当对他在广告行业的职业规划非常有策略，用他自己的话说，这让他有机会去认识不同的导演，剪辑师和其他专业人士...

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  • Tmall’s 618 cross-centuries crab craze｜天猫618：穿越千年的螃蟹盛宴

    But actually, the ad’s plot draws inspiration from the famous author Lu Xun’s quote; “The first person to eat crab is very much to be admired”. ｜其实，这部广告的灵感来自著名作家鲁迅的名言：“第一个吃螃蟹的人是非常值得钦佩的。”这句名言之后被大家用来形容勇敢的人。

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  • Ice’s Warmth And Mastery｜一块有温度 有水平的“冰”

    Cinematographer Xi Bing, mostly known in the industry by his nickname Ice, is in high demand in China. ｜摄影师席冰目前在中国的很抢手，业内人士送给他的昵称是“Ice”。他的时间表，则总是塞满了各种充满挑战的项目

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  • Female Perspectives: DOP/DIRECTOR Yoko 洋子

    Like any thought-provoking topic, the question about why there aren’t more women commercial filmmakers in China doesn’t have a simple, black-and-white answer. ｜关于为什么中国没有更多的女性广告导演这一话题，我们并没有一个非黑即白的直接答案。但对洋子来说，努力工作，花时间和精力去制作摄影计划...

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