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When Filmmaking Production Realities Slip Into Ads｜当广告开始揭秘制片的内幕

In recent years, behind the scenes videos are increasingly used in big brands’ campaigns. Credits at the end of commercials, as if in feature films, have also become more common in China. ｜近年来，揭秘幕后的影片越来越多地用于大品牌的宣传活动中。在中国，广告结尾的字幕也变得越来越常见，就像在电影中一样。

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Is gender parity a reality in China’s ad industry? | 中国广告业男女平等了吗？

There has been a positive trend in advertising lately, especially in the West, which is addressing the inequalities women face. ｜近来，广告中出现了一种可观的趋势，特别是在西方，这种趋势正在解决女性面临的性别歧视问题。

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Mother Shanghai gets the moon for OnePlus｜Mother上海为一加手机 “揽星摘月”

In their new film, introducing a partnership between OnePlus and Hasselblad, a playful moon takes center stage.｜在他们最新的广告大片中，一加展示了与瑞典摄影品牌哈苏的合作，并把调皮的月亮当作故事的主角。

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Women's Perspectives: Young DIRECTOR Veda 女性视角: 青年导演戴维

"There are a lot of women commercials coming out now. Frankly, I'm a little tired of this," says Veda. ｜“性别正能量的广告题材能蓬勃发展是件好事，能看到在社交平台上，更多广告开始关注并热衷于女性题材。”戴维告诉我们。

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