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Tmall and JD: The Epic Battle of Double Eleven 天猫、京东决战双十一

We don’t want to distract you from your hunt for best deals this singles day, but we do want to talk about how two main platforms, Tmall and JD, are both repackaging the shopping frenzy ‘holiday’ with new meaning this year. ｜网购者们都在忙于寻找物美价廉的商品，而我们要聊聊今年双十一两大主流平台——天猫和京东，如何在这场“购物疯”中出新招。

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Is Storytelling On The Rise On Gaming Ads?｜游戏广告流行讲故事了？

The recent “League of Legends” commercial is a good example of this shift. A decade since its re-lease, in China League of has grown into a culture of its own, unparalleled anywhere else in the world.｜《英雄联盟》最近发布的广告片就是这个转变的好例子。在中国，它已经形成了属于自己的独特文化。

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Rap, Monologue And Beyond… ｜说唱，独白，还有…

Didi’s “Seatbelt Disco”, released at the end of October, puts a hilarious twist on the serious topic of road safety. ｜十月底，滴滴出行的新广告片《安全带迪斯科》释出，视频用幽默风趣的方式讲了一个严肃的道路安全问题。

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Is Haier’s Mini-Film Demonizing Working Moms?｜海尔的微电影妖魔化职场妈妈？

Don’t worry this 13-minute spot about a career woman forced to relive a day in her life has a happy ending. ｜用13分钟展现职业妈妈的一天，别担心，这次的循回故事是快乐结局。

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