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Unbridled creative force: director Ding Yuchen 干一行，爱一行：丁雨晨

In a short span of three years, Ding Yuchen managed to become one of the most sought-after Chinese advertising directors. ｜在仅仅三年的时间里，丁雨晨就成为了最炙手可热的中国广告导演之一。

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MAIA: I’m not beautiful… ｜MAIA：我不是漂亮

A little over a minute, the ad features 7 women, who openly say “I’m not beautiful”, expressing that they are so much more. ｜在仅仅一分多钟的篇幅里，轻盈，悦目又很潮，这只短片意图挑战“漂亮”，并告诉大众“我这么独一无二，你却只关心我漂不漂亮？”

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Chinese ads post “one-child” policy｜后“独生子女”时代的中国广告

Both Weima’s films surely stands out among the sea of countless cookie-cutter car commercials out there. ｜威马的这两部短片在铺天盖地的，程式化流水线的汽车广告中脱颖而出，或许，正是这种夸张魔幻的说唱广告形式，让品牌能够大胆地去碰触二胎这个在多数中国家庭中都能引起纠纷的敏感话题。

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Dystopian worlds of Chinese advertising｜中国广告的反乌托邦世界

As the world faces a continued global crisis, it’s actually becoming common for the public around the world to look at dystopian narratives. ｜当真实的世界面临全球危机，对全世界的大众来说，去看反乌托邦的故事反而不是什么新鲜事了。

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