[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Thanks to the Internet, there has been a gradual shift taking place in the ad industry as more and more directors are making ads into short films. Most directors are natural born storytellers anyway. Short film ads are usually two to … »
The SHP+ team went to Leagas Delaney’s new office to meet the Business Director Humphery Ho, Creative Director Adams Fan, Art Director Ken Wong, and Agency Producer Alicia Zhao to tell us all about the fun they had for their recently … »
100 years of Hair Gillette –Stop-motion Lesson 1 Gillette is celebrating its 100 years in the industry with their campaign “100 years of Hair” and by introducing their new razor “Gillette Body”. What no better way of celebrating this milestone … »
SHP+ sat down with some of the Wieden+Kennedy creative crew, Raymond Chin (Creative Director) and Cook Xu (Copywriter) at the W+K Shanghai office as they told us how they created the new commercial for the Momo app. Momo is a free location based service … »
The consumer-product attachment is a degree of emotional strength that the consumer experiences with a product. The consumer-product attachment suggests the presence of an emotional connection between a person and an object. Emotional Branding in China Connecting a brand to … »
When some companies are at neck and neck with each other it may be time to start playfully mocking each other to show who has the better product? erhm erhm *cough*- Samsung and Apple. From a consumer’s perspective it is … »
Watching Thai commercials can make us laugh until our stomachs hurt or run to grab a box of tissues and re-evaluate our lives. Either way, Thai advertising is very well known to move you in one way or another. Thailand … »
— Interview with Thierry Marchand, President of the Jury for Panam Anim Thierry Marchand has only been in China twice: One time was last year when he visited the Fine Arts Academy of Northeast Normal school in Shenyang, and … »
Although Audi A3 Sportback was launched in China market March 2014, exactly one year after its debut appearance in Germany, it did not stop the TVC for the China campaign – “Foresee Future” from adapting the creative idea of the … »
There is an app for everything….right? Well what about for directors, production designers and everyone in between? Here at SHP+ we compiled a few apps based off our research and recommendations given to us by our filmmakers. SHP represents a … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives