[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Chinese products often struggle against global behemoths in luxury markets. In order to compete, domestic skincare brand Maysu has enlisted some serious Chinese celebrity power to sell its ginseng seed spray in a new TVC. The ad stars Taiwanese actress … »
One of the Asian’s biggest Ad festivals – ADFEST 2015, is coming soon this March. This year’s festival will take place on Thursday 19th – Saturday 21st March in Pattaya, Thailand with the bold new theme – ‘Be Bad’. ADFEST … »
If the first Volkswagen Lamando ad by CCG Shanghai surprised us with a boisterous display of fast cars, fashion and technology the second instalment is an even more surreal whirlwind of visual effects and strong symbolism. Shot by the same … »
After Heineken’s genius TV commercial The City launched the global campaign ‘Open Your City,’ cities around the world have created their very own spinoff commercials. Aiming to challenge city dwellers to break old routines and discover new places, New York’s … »
Our choice of good ads in China, from emotional storytelling to humour, car commercials to the best PSAs, SHP+ picks their favourites from the year in Chinese advertising. , See it yourself here...跨完年还念着去年的好事？是的，从故事片到喜剧片、从汽车到公益，我们已经挑选好一大批精品国货拿出来晒晒。大家快来围观吧。 … »
Every year brings an entertaining display of ads from happy to sad, to borderline offensive. Some go viral and others never see the light of day. Recently, ads are becoming less associated with the product that is being marketed and … »
After celebrating the opening of Fin Design’s Shanghai office a month ago, SHP+ attended yet another truly remarkable party on December 18 – this time for post-production house Oriental Post (OP), to mark the launch of their first Shanghai branch … »
>> Scene 4: “Just start clapping.” This was the advice given by an executive producer of a post house in China. He had been telling me about one of his first projects in China—a commercial following a car through the … »
MIC’s Executive Director Lee Cheng has spent the past six months putting together a film on the BMW M3 and M4. It’s been a large investment of time and money, working with one music houses and two post production houses, … »
25Hours is a local boutique ad agency, SHP+ had an exclusive chat with founder/ECD Tao Lei of his about his vision of ideal agency mode | 25Hours是一家本地的独立广告公司，SHP＋专访了创办人之一兼创意总监的陶磊和他的梦想广告公司的愿景。 … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives