[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
If you Google “Wild Dog Knights” to try to find out more about the young production house in Vancouver of that name, the search won’t get you far. As was the case with creative house W when it first started, … »
There’s a fine line between exploiting the hype of the coronavirus outbreak for click bate content, and integrating the topic naturally into an engaging video. The new commercial film for Watson’s China illustrates how, at a little over 4 minutes, … »
Since the outbreak became public in late January, COVID-19 virus has affected every aspect of life in China, on both personal and professional levels. The commercial industry is no exception. With consumers housebound and many fearful of spending amid the economic … »
Our second in a series of chats from Cannes Lions | 系列对话之二 … »
As the Cannes Lions Festival of Creativity rolls around for its 65th edition China’s presence at the festival continues to grow in terms of attention, delegate numbers, and sponsorship. For the second year in a row there will be a … »
The production joys and difficulties of working with babies on set | 拍摄小宝宝广告的喜悦和挑战 … »
The growth of storytelling in Chinese advertising | 中国广告市场追求讲故事手法 … »
W为网购巨头打造话剧 | W delivers whimsical stage play films for e-commerce giant … »
W继续其音乐之路 | W’s musical journey continues with music video for Tencent … »
中国广告这周末在Spikes亚洲创意节上捧回了不少的奖杯。 Some of the best work from China over the past 12 months picked up awards this weekend at Spikes Asia. 每年9月在新加坡举办的Spikes亚洲创意节是亚太地区最重要的广告节之一。由Lions Festivals运营主办，每年夏天在戛纳举办全球最大的广告节。中国广告界对于国际舞台一直表现出冷漠的态度，这也是Lions Festivals力图改变的。他们试图通过招纳更多中国地区评委以及演讲者来刺激中国公司积极参与到创意节的活动中。 The event, held every September in Singapore, is one of the region’s leading advertising shows. It … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives