[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
If you still can’t help but smirk at the idea that professional gamers are considered athletes, maybe the newest Nike advert will change your mind. Loaded with visual effects, the 90 seconds commercial film calls attention to esports and a … »
IKEA’s recent ad scored high, generating an astonishing 23.4M views and thousands of praising comments on the brand’s Weibo. Big promotional budgets and strategic partnering with a famous music band, significantly expanded IKEA’s nearly 2M audience in Weibo by adding … »
Since the outbreak became public in late January, COVID-19 virus has affected every aspect of life in China, on both personal and professional levels. The commercial industry is no exception. With consumers housebound and many fearful of spending amid the economic … »
Behind thescenes of WV’s New Spot, a Chat with Georg Warga - Creative Director and a Founder of Goodstein. 大众汽车最新广告的幕后故事 - 对话Goodstein的创始人兼创意总监 Georg Warga … »
Tennis superstar Wang Qiang highlights how Dunlop Tires can elevate performance in their latest film. Directed by the celebrated JB Lee, Dentsu Shanghai and Gwantsi Shanghai teamed with MPC to create a full CG 360-degree world. MPC团队与李静波导演、上海观池、上海电通合作，为邓禄普轮胎打造出一部恢弘巨作。此影片是以国内知名网球运动员王蔷为主角，MPC创作出360度的三维世界，来为大家展现出邓禄普是如何最大限度得提升你的表现和发挥。 With an ever-evolving … »
INFINITI 英菲尼迪 x Cheil 杰尔思行广告有限公司 x Filmplexe 普莱斯文化传播有限公司 CREDITS 制片团队 Client 客户 : INFINITI 英菲尼迪 Agency 代理公司 : Cheil Production House 制片公司 : Filmplexe ECD 执行创意总监 : Flip Sorée Director 导演 : Marcos Miján DOP 摄影师 : José Luis Bernal Editing 剪辑师 … »
NIKE x W+K Shanghai x MPC CREDITS 制片团队 Client | 客户：NIKE W + K Shanghai Executive Creative Directors | 执行创意总监: Ian Toombs, Vivian Yong Creative Directors | 创意总监: Matt Skibiak, Dong Hao Senior Copywriter | 资深撰稿人: Matt Meszaros Art … »
In a new series of spots for Milka, director Eddie Li, creative agency Ogilvy Shanghai and MPC Shanghai came together to design a CG world from scratch and tell three stories of a chocolate character on a path of self-improvement. 在为妙卡（Milka）设计的新一季影片中，影片导演Eddie Li、影片创意机构——上海奥美与MPC 上海一同打造了一个全新的实拍世界，并讲述了三个不同巧克力人物的自我提升的故事。 The … »
China’s speakers, attendees, and awards at Adfest 2018 | 2018亚太广告节中国演讲、参与、获奖一览 … »
Creative ambitions come to life for client, Future Land | 新城控股广告，宏大创意生动呈现 … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives