[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
SHP+ is meeting the young upcoming director Andrea Wang from Taiwan, whom recently shot four online films “Lincoln Space” for Lincoln‘s launch campaign in China. 随着林肯网络广告“林肯空间”的上线，导演王俞心成熟和细腻的手法一下子吸引了我们的注意。SHP+独家走访了这位来自台湾的新晋导演。 … »
Parisian Music House Green United Music opened in Shanghai earlier this year (see our report here) . We asked Shanghai director Thomas Faucheur what a devoted, international music house can do, how fast, and for how much. The Reel First we’re … »
There’s something quite moving and startlingly fresh about Chinese brand Kami’s latest ad. Directed by French Director Muriel Lacalmontie, and produced by creative agency 25 HOURS, the spot – which is marketing a range of organic detergents – offers somewhat … »
Fin Design, a boutique Australian post-production and visual effects company, recently launched a new office in Shanghai. The company marked the occasion with a party attended by over 100 industry guests. Fin joins American company Technicolor and Digital District from France as a foreign post house … »
Scene 1>>> October 2014, China: International Car Brand TVC shoot One of the first things I heard on set was that the client didn’t want the commercial to start or finish with a shot of the rear of the car. … »
In “Don’t Wait”, a new commercial for Doublemint, paper flies out of the photocopier like petals in the breeze. A 1950s style doo-wop soundtrack plays as a girl in glasses gazes across the office at her secret crush. With the … »
Let’s be real here: When the flight attendant says, “Now please turn your attention to the safety video,” what you really hear is, “Finally, time to relax and take a nap.” With flying becoming a regular habit for most of … »
Production house Gwantsi launched in 1999 and has produced over 1,500 TVCs and viral videos from its offices in Shanghai, Beijing, Hong Kong and Southwest China. For their latest TVC, directed by a known Japanese director Masami Kamiyama, made for … »
Director Fernando Livschitz’s personal artistic project “Rush Hour” has been viewed more than 2 million times in three days on Vimeo and it has the whole world talking! Reddit has been trending on this conversation which has also received a … »
Surrounded by a mosaic of screens, speakers and designer sound dampening panels in his new Shanghai office, Thomas Faucheur smiles at the question of how sound production works here. “The process here? There is no process. The idea is to … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives