[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
The One Club总部位于纽约，是一个旨在推广广告圈内创意与设计的非营利性组织。旗下的One Show国际广告节于1973年首次举办，并且在随后的发展中成为了全球范围内最有影响力的广告节之一。 The One Club is a New York-founded non-profit organisation that strives to promote creative excellence in advertising and design. In 1973 it launched its awards event, One Show, which has since grown to become one of … »
3InFocus Series by SHP+| 后期制作公司三部曲 中国市场广告片的视觉品质给人的印象越来越深刻，这在一定程度上要归功于制作流程中合作的加强和创意的提升。为了纪念这一积极的变化，SHP+将为大家呈现一系列文章，几家位于中国的后期制作公司带来了他们近期引以为傲的项目。 The visual quality of commercial work made for the China market is increasingly impressive, due in part to more collaborative and creative relationships in the production process. To celebrate the positive evolution, SHP+ presents … »
第九届金投赏获奖名单出炉，观池成为制作公司领域最大赢家 | The 9th annual ROI awards announced its winners. Gwantsi was the biggest winner in production categories … »
WE（我们）制作挑战墨尔本天气，为善存打造简单健康广告短片 | WE production takes on Melbourne’s weather, and creating a “simple health” ad for Centrum … »
PIG中国携手AKQA上海为莱卡打造三支广告片，首支音乐广告粉墨登场 | A musical opener for PIG China’s three-film collaboration with AKQA Shanghai for Lycra … »
Seoul Vision在上海扎根，努力为客户提供“一站式后期制作服务” | Seoul Vision is firmly established in Shanghai, offering ‘total postproduction’ … »
2016 ONE SHOW中华青年创新竞赛正式开赛 | ONE SHOW Youth competition campaign Call for Entries … »
中国广告这周末在Spikes亚洲创意节上捧回了不少的奖杯。 Some of the best work from China over the past 12 months picked up awards this weekend at Spikes Asia. 每年9月在新加坡举办的Spikes亚洲创意节是亚太地区最重要的广告节之一。由Lions Festivals运营主办，每年夏天在戛纳举办全球最大的广告节。中国广告界对于国际舞台一直表现出冷漠的态度，这也是Lions Festivals力图改变的。他们试图通过招纳更多中国地区评委以及演讲者来刺激中国公司积极参与到创意节的活动中。 The event, held every September in Singapore, is one of the region’s leading advertising shows. It … »
太空题材的科幻类型广告片最近在中国广告圈大受追捧，从豆瓣到墨迹天气的广告都采用了这一类型。在上海广告公司Verawom为老板电器打造的广告中，我们又一次看到了这一主题的成功运用。 这则广告仿佛受到Lurpak黄油的Adventure Awaits广告的启发，在上海录点和PO朝霆制作打造的库布里克般的太空世界中，结合同步音乐略带蓝调的背景音乐的运用，将观众从充满油烟的厨房带入了一个魔幻般浪漫的太空世界，在厨房中肆意遨游，在不同食材之间穿梭搜寻。 The epic majesty of outer space is currently a popular setting for Chinese advertising, with notable recent campaigns for Douban and Mo Weather’s lunar Olympics. A new spot for kitchen appliance company Robam by Shanghai agency Verawom … »
好时最新广告结合真人与动画| Ace animation and live action in Hershey’s high jinks … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives