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助力品牌年轻人营销

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由美国One Show国际创意节主办,两岸四地最有影响力的青年创新竞赛——One Show中华青年创新竞赛,正式开启2016年度的赛事征稿。本次竞赛共发布两个命题,分别是与腾讯QQ合作发出的“QQ让连接更有趣”以及与士力架合作发出的“让士力架成为小伙伴们在备考时首先想到的品牌”。两个命题都旨在通过青年创意人创作的大开脑洞的创意作品,协助品牌在未来的市场营销计划中能够更好的拓展青年人市场,用年轻人的idea去影响和打动年轻人。

As one of the most influential youth creative competitions in Greater China, One Show China Youth Creative Competition is now calling for entries for its 2016 annual competition. The topic for this year from Tencent QQ is “QQ makes communication fun”, and from Snickers; “Let Snickers be the first choice in preparing for exams.” Aimed at getting young creatives to work on imaginative and creative works, the competition also helps brands to explore younger markets for their future campaigns, using young ideas to influence youth.

Outline of spray-painted gun

以创新为主题的创意竞赛

本次创意竞赛以“以创意为子弹,将创新做武器”为主题,解释了在广告传播中,创新与创意两者同等重要又相互促进的关系。技术创新是强有力的手段,而创意则是影响受众、消费者的子弹,好的概念可以直击人心。只有巧妙的创意点子与故事,和创新的技术应用,才可以在互联网时代达到好的营销效果。

Innovation is the focus of the creative competition

Entitled “Creative as bullets, innovation as weapons,” the competition elaborates on the importance of the connection between creative and innovation in advertising. Only a bright creative idea which applies innovation can reach the most audiences in this Internet era.

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品牌进行年轻人营销的重要阵地

One Show中华青年创新竞赛作为The One Club for Art & Copy在全球推出的国际学生创意竞赛的组成部分之一,是其在大中华区推出的以华语青年创意人(高校在校学生及28岁以内的年轻专业创意人)为参赛人群的创意竞赛活动。竞赛及其相关活动自2000年登陆中国后,在中国广告创意界和教育界引起了极大的影响与关注,现在已经成长为在高校年轻创意人心中最具影响力的年度创意赛事。超过十年以来,One Show中华青年创新竞赛以旗下管理着的涵盖大中华区约400所创意类高校的网络资源为核心,为超过五十个品牌提供了来自年轻人的新鲜idea,成为了重要的年轻人营销阵地,并向行业输送了超过5000名优秀的年轻创意人才。

The place for brands to promote themselves among young people

As part of The One Club for Art & Copy, One Show China Youth Creative Competition focuses on young creative (college students and creatives under 28) in Greater China. Since landing in China in 2000, the competition has attracted a lot of attention in the Chinese advertising industry and has now become one of the most influential creative competitions among advertising students and creatives. Over the last decade One Show China Youth Creative Competition saw entries from over 400 colleges in Greater China, delivered fresh ideas for over 50 brands, provided the industry with over 5000 distinguished creative talents and became a venue for brands to promote themselves to young people.

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在校园里与创意大咖面对面

为了帮助同学们了解赛事、促进青年学生与国际创意导师的交流和沟通,今年One Show将进入北京、上海、广州、厦门、杭州、武汉等多个城市的高校,举办One Show青年创新峰会,届时,将由大中华区最顶尖的创意人以及The One Club在中国的顾问及代表为同学们带来全球领先的创意思想及创意理念,并用丰富的实际案例进行现场展示分享。

Face to face with top creatives

To help students understand the competition as well as promote communication between students and international creative masters, this year One Show will come to universities in Beijing, Shanghai, Guangzhou, Xiamen, Hangzhou, Wuhan to hold the One Show Youth Creative Summit. Top Creatives of Greater China and The One Club Chinese representatives will bring the world’s leading creative concepts to each school and share them with the students.

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年轻创意人才接受国际大师任务挑战的试炼场

2016年度One Show中华青年创新竞赛将于10月21日正式截稿,并由来自著名国际广告公司和创意机构的资深行业人士做出落地评审。成功入围的参赛选手将获得参与One Show中华青年创新营的入营资格,届时,将由约二十位来自美国、欧洲、新加坡、香港、马来西亚、台湾以及中国大陆地区的顶尖级创意大师担任讲师,与所有入围选手共同度过激动人心的一周,完成极具挑战意义的创意实战任务。最终,将于11月10日的One Show中华青年奖颁奖典礼上颁出竞赛及创新营阶段的金银铜奖与今年的全场大奖。

Taking on Challenges from international Creatives

Works submitted for the competition will be reviewed by international agencies and creatives. Shortlisted competitors will receive tickets to the One Show Youth Creative Camps and will be given lectures by top creative talents from US, Europe, Singapore, HK, Malaysia, Taiwan and mainland China while spending an exciting week with other competitors working on creative challenges and tasks. There will also be a One Show China Youth award ceremony.

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去上海参加ONE SHOW中华创意节,大中华区行业最高殿堂

2016 One Show中华青年创意节的参赛选手,不仅有机会参加2016 One Show中华青年创新营,还可以参与到11月4日至10日在上海1933老场坊举办的One Show中华创意节中来。聆听国际创意大师的主题演讲,出席One Show中华创意奖颁奖典礼之夜,与行业最顶尖的大咖一起交流,见证行业最顶尖的创意奖项的诞生。通过一周的不懈努力,不仅可以实现自我的成长,更可能赢得由The One Club送出的赴纽约参加2017 One Show国际创意节的机会,亲眼目睹这一全球顶尖创意盛事,获得毕生难忘的经历。获得创新营金奖(Gold)或全场大奖(Best of the Show)的团队将获得由One Show大中华办公室提供的赴美签证邀请函以及价值1500美元的One Show国际创意节通票。

创意青年们,还等什么?赶紧开动你的脑筋,发挥你的创意,秀出你的Big Idea吧!

主办方联系方式:

  • 2016 竞赛官方交流QQ群:427351662
  • 竞赛咨询电话:010-51120025转114
  • 竞赛微信小助手:
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A ticket to Shanghai One Show China, the highest award in Greater China

Competitors of 2016 One Show China Youth Creative Competition will not only have the chance to win an invite to Youth Creative Camp, but will also be attending the One Show China at 1933 Shanghai to listen to top creative talents, got to the ceremony and socialise with industry top talents. Competitors will also have a chance to win the lifetime experience of attending the 2017 One Show New York and experience the top creative event in the world. The Gold Prize and Best in the Show winners would be provided with a US visa invitation and ONE SHOW tickets of a value of $1500 by One Show Greater China Office.

Young creatives, what are you waiting for? Work your mind out and let your imagination go; show us your big idea!

Contact Info:

  • 2016 Competition QQ: 427351662
  • Phone: 010-51120025 x114
  • Youth Competition WeChat:%e5%b1%8f%e5%b9%95%e5%bf%ab%e7%85%a7-2016-10-10-%e4%b8%8b%e5%8d%886-55-54

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