Lessons From A Failed Startup | 创业失败,经验满满

“可能我是整个戛纳创意节这一周里唯一在谈论失败的人”,李倩玲说道。在戛纳创意节舞台上,她讲述了自己的第一次创业在一年半后陨落的原因。 李倩玲很快就把第一次失败带来的经验用到了第二次创业里,这一次她做的是帮助创业公司成长的战略孵化器。SHP+采访了这位创业企业高管,聆听她讲述了自己如何利用第一次创业的经验教训,来避免重蹈覆辙。 “I’m probably the only person the entire week at Cannes who is talking about failure”, says Bessie Lee, explaining on the Cannes Innovation stage why she closed her first independent business after just 18 months. SHP+ sat down … »

While Athletes Sweat, Brands Work Out Their Creativity | 运动员挥洒汗水,品牌挥洒创意

2016夏季奥运会在里约热内卢拉开大幕。超过10000名运动员与260个国家和地区在巴西为国家与奖牌挥洒汗水。对于各大品牌来说,里约同时也是一个挥洒创意,为运动员加油鼓劲的地方我们特意从众多品牌的奥运广告中挑出了以下几项。 Over 100,000 athletes and 260 countries are currently competing in the 2016 Summer Olympics in Rio de Janeiro, Brazil.  We’ve picked out some of this year’s best Olympic campaigns from China. 海信这则《我要》的广告将画面感与色彩发挥的淋漓尽致,在为中国体操队鼓劲的同时将里约的热度带入了中国。 Hisense released a dynamic spot featuring athletes … »

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