[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Yesterday at a press conference were announced the winners of the Interactive, Mobile, Print Craft, Design, Direct, Press, Outdoor, New Director and Film Craft Lotus awards. The jury presidents of each category were there to present the news. Of especial … »
Celebrating the best advertising from around the region, the 18th ADFEST launched yesterday in Pattaya, Thailand. … »
奔驰GLA 这支名为《新羊年，心无畏》的开年作品，是我们回顾几乎是千篇一律的温情贺岁片里，在故事和制作上最独树一帜的作品。 … »
It’s probably no longer news to most industry insiders in China, but multi-awards winning VFX company MPC (Moving Picture Company) has finally announced the official launch of its advertising studio in Shanghai. MPC is known for crafting spectacular visual experiences … »
“就像坏男人有他不可抵挡的吸引力一样，危险的女人同样有着致命的诱惑。YSL的红就有着这样的‘危险’和‘魅力’。” Yves Saint Laurent’s ‘Danger Red’ lipstick campaign has been setting loins astir with a concept that’s aimed at evoking passion, temptation, love and desire. … »
钟孟宏曾经说过：“我不是会说故事的人，电影对我最吸引的地方是用画面、声音去塑造一个环境，让人身处里面。我觉得这是拍电影最美妙的地方。”... … »
Longxi Creative Awards is “An advertising award of the Chinese, by the Chinese, for the Chinese”. Its organisers claim to be ” The only Chinese language advertising award recognized by world renowned advertising leagues.” Longxi Awards was created 18 years ago by four of the most … »
Chinese products often struggle against global behemoths in luxury markets. In order to compete, domestic skincare brand Maysu has enlisted some serious Chinese celebrity power to sell its ginseng seed spray in a new TVC. The ad stars Taiwanese actress … »
One of the Asian’s biggest Ad festivals – ADFEST 2015, is coming soon this March. This year’s festival will take place on Thursday 19th – Saturday 21st March in Pattaya, Thailand with the bold new theme – ‘Be Bad’. ADFEST … »
If the first Volkswagen Lamando ad by CCG Shanghai surprised us with a boisterous display of fast cars, fashion and technology the second instalment is an even more surreal whirlwind of visual effects and strong symbolism. Shot by the same … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives