[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Watch the latest Chang’an CS75 commercial, and odds are that you’ll think you’re looking at a trailer for an action movie a la James Bond. Shot in the form of a film preview (like a few other spots have been … »
贞观(Possible Film)制作与上海年青导演王砺珉再度合作，在五天时间内为斯柯达全新晶锐完成了三部玩味十足的全新宣传片。Possible Film worked with young local director Wang Limin again on these three new films for Skoda new Fabia with crazy visuals. … »
华文地区的重要奖项龙玺创意奖，2015年的主题为“得龙玺,得天下”，由今天起至9月15日正式接受报奖参赛。 … »
CICLOPE Shanghai last Thursday was a huge success, gathering over 150 of the most active players in the local market from creative agencies, production companies, post and music houses. Hosted by leading local production company Gwantsi, post production house Fin … »
观致的车展形象片来了个180度的大变身，洋溢着青春和活力。与90后人群对话的制作重担落到了本地制作公司WE Produciton的身上。 … »
CICLOPE Festival takes their world tour to The Waterhouse at South Bund on Thursday, 14th, May as part of an international tour that included Los Angeles, New York, Sao Paulo, Cape Town, Sydney, Auckland and will carry on to Tokyo. CICLOPE … »
《奔驰C级 : 俄罗斯方块》是晶橙广告的两位首脑——张校硕和侯宇与奔驰再次联手的新作。‘Benz C-Class (Tetris)’ is the latest online campaign by directors and creative duo, Nicky Zhang and Sky Ho. … »
13天的时间，在广告公司可能仅够立个案，在制作公司里，可能仅仅够开两次制作筹备会。但是，W广告公司却以这样不可思议的速度孵化出淘宝“新势力周”的整个广告战役。 … »
An one-shot musical ad is an unprecedented collaboration success among a Western band, a Chinese client, a local creative agency and a local production house. 这支促销广告是中国广告史上最成功的东西方创意与文化的融合。 … »
The third and final day of ADFEST saw a flurry of Lotus awards, including some that went to teams from Mainland China. The highly coveted Film Lotus was the most popular category again this year, with 470 entries. Film Jury … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives