It’s probably no longer news to most industry insiders in China, but multi-awards winning VFX company MPC (Moving Picture Company) has finally announced the official launch of its advertising studio in Shanghai.
MPC is known for crafting spectacular visual experiences as global leaders in the VFX industry for over 25 years, with a network of offices in London, Vancouver, Los Angeles, New York, Bangalore, Montreal, Amsterdam, Mexico City and now Shanghai.
Some of their recent projects include films such as the recent Into the Woods, Guardians of the Galaxy, Maleficent, X-Men, Days of Future Past and Life of Pi; and advertising campaigns for brands such as Coca-Cola, Nike, Sony, EA and Dell.
MPC stunning visuals created for Maleficent, featuring Angelina Jolie. 许多让人瞠目咋舌的好莱坞特技大片就是来自MPC，安吉莉亚.朱莉的《黑魔女》 就是其中之一。
Previously a division of Technicolor-SFG, the newly launched MPC advertising studio is located in the same facilities. In practice, this rebranding of Technicolor into MPC creates a better and bigger VFX house. Technicolor Shanghai, since its opening by Jonathan Porath, slowly but steadily grew into one of the busiest and most reliable international post house in China. That was possible thanks to his smart approach to the market and tremendous help from Executive producer & Operations Manager Steven Marolho and prominent Chinese producer Lily Li. They both gained valuable experience running Smoke&Mirrors Shanghai for two years prior to joining Technicolor in 2012. They will now be leading MPC Shanghai.
Together they built a very successful and popular destination for clients. In order to increase scalability and offer world class visual effects, MPC Shanghai will draw upon the resources of the global family. As they are now permanently connected and networked through an integrated production pipeline, the teams will be able to work closely together on shared projects whether they are in the same building or working remotely from separate locations around the world.
Steven Marolho, MPC Shanghai GM, previously said, “China is fast becoming one of the world’s hot beds for creativity. Advertising is becoming ever more sophisticated and innovative, and there is an increasing number of global and regional campaigns originating from China. We look forward to creating some spectacular work, whether that is on TV, in the digital interactive arena, or beyond.”
Recent additions to the creative team include leading international artists Erwan Leroy and Vincent Taylor. Erwan is an outstanding and hugely talented VFX artist with a career spanning top creative studios in Paris, Canada and London. His extensive film work includes both the Sin City and the Fast and Furious franchises, along with substantial commercial work for a host of brands including Coca-Cola, Diesel and L’Oreal.
Formerly a senior colourist at The Lab in Sydney and Digital Pictures Melbourne, Vincent joins MPC Shanghai’s roster as senior colourist. In addition to his work with top international agencies, Vincent also brings experience as an award-winning cinematographer and director, with several accolades from the Australian Cinematographers Society.
Thrive for awards! Come and work with the best teams of the world right here at MPC Shanghai, China!
MPC facilities in Shanghai previously known as Technicolor. 独门不独户，MPC还是在上影特艺的原址。
可能对于许多业内人士来说，这个新闻可能已经不是那么“新了”。但是这家获得过奥斯卡奖的CGI公司——MPC (Moving Picture Company)终于对外正式宣布了在上海落地的消息。
MPC 已经成立了25年之久，作为创意视觉特效（ VFX ）的行业的领头角色，它在伦敦、温哥华、洛杉矶、纽约、班加罗尔、蒙特利尔、阿姆斯特丹、新墨西哥都有分公司，现在又新设了上海。
MPC 视觉特效工作室与全球知名广告代理公司、导演和品牌都有良好合作。为耐克、可口可乐、索尼、雷克萨斯、Visa和三星。最近参与的最新电影有《魔法黑森林》（Into the Woods）、《银河护卫队》（Guardians of the Galaxy) 、《X战警》、《少年派的奇幻漂流》等等。
MPC前身是上影特艺（Technicolor-SFG）的一个部门，由于业广告业务发展壮大， MPC现正式成立了公司，不过虽然独门却没有出门，MPC仍然设在上影特艺公司的原址。实际上，MPC在中国现在面临的最大挑战是——如何抹去上影特艺的影子，提升自己品牌的认知度。 自Jonathan Porath开设了上影特艺上海公司以来，业务一直在缓慢但稳定地发展，并成为在中国最有信誉和生意最不错的一家国外后期公司。这一切的成就有赖于他的两位得力助手——执行监制和营运经理 Steven Marolho以及出色的中国监制厉莉。在2012年加入上影特艺前，两人都是在后期公司上海幻影镜界（ Smoke&Mirrors ）工作了 2 年。现在两人同时宣布将正式领导MPC。
Steven Marolho, General Manager MPC Shanghai /MPC上海公司的总经理Steve Marolho是原来上影特艺的得力员工。
现在已经晋升为MPC 上海总经理的Steven Marolho说：“中国正迅速成为全球最热门的创意圣地。广告也变得更为成熟、创新。有越来越多优秀的全球以及本土广告来自中国。无论是在电视、数码、互动或是其它领域，我们都期盼能创造更多精彩纷呈的作品”。
知名艺术家 Erwan Leroy和 Vincent Taylor 近期也加入了创意团队。Erwan是一位才华横溢的视觉特效艺术家，曾服务于巴黎、加拿大、伦敦的顶级创意后期工作室。他的电影作品包括《罪恶之城》（Sin City）和《速度与激情》系列（The Fast and Furious），他还为可口可乐 、Diesel、欧莱雅等品牌制作了许多精彩的广告作品。
Vincent之前是悉尼The Lab 和墨尔本Digital Pictures Melbourne 的资深调色师。加入MPC 上海后他也将担任资深调色师一职。除了与世界顶级的广告公司合作，Vincent也是位得奖电影摄影师和导演，获得过澳大利亚电影摄影师协会（Australian Cinematographers Society）的多项嘉奖。