[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Following the impressive “All Originals Represent” campaign in 2012, Adidas Originals was back this September with an even bigger, bolder one. The campaign, which features the hashtag #thisisme, is a statement of self-expression, individualism and originality. Colourful, vibrant, short and … »
Watching the ad for the recently launched Volkswagen Lamando is like entering a time capsule to a far-fetched future. The ad is a very rare and pleasant surprise to the usual car-advertising scene in China. A work of extraordinarily vivid … »
Shot over four days by director Paul Mignot, this TVC for the Audi A8 takes place in Valencia’s City of Arts and Sciences, a futuristic architectural complex designed by starchitects Santiago Calatrava and Félix Candela. This magnificent collection of buildings … »
The SHP+ team went to Leagas Delaney’s new office to meet the Business Director Humphery Ho, Creative Director Adams Fan, Art Director Ken Wong, and Agency Producer Alicia Zhao to tell us all about the fun they had for their recently … »
SHP+ sat down with some of the Wieden+Kennedy creative crew, Raymond Chin (Creative Director) and Cook Xu (Copywriter) at the W+K Shanghai office as they told us how they created the new commercial for the Momo app. Momo is a free location based service … »
Although Audi A3 Sportback was launched in China market March 2014, exactly one year after its debut appearance in Germany, it did not stop the TVC for the China campaign – “Foresee Future” from adapting the creative idea of the … »
After a couple of years of running self-founded post house Blow Up in Shanghai, Loris Paillier, a talented CGI artist himself decided it's time to take on a new challenge. 法国人Loris Paillier 结束自创的Blow Up后期公司，加入Digital District迎接新挑战。 … »
In 2011, as an ascendant Novak Djokovic began to seem unbeatable, Jo-Wilfried Tsonga said, “He plays incredible tennis, but he’s not an alien”. Havas Beijing uses the World Number One’s superhuman reputation to comic effect in a new spot for … »
What’s so great about the French? To many Chinese, France represents style and elegance, something Havas Shanghai emphasizes in its spots for French car manufacturer Citroen. Sophie Marceau personified these qualities for the launch of the Citroen DS5. For the … »
If you are a fan of the latest American blockbuster Gravity, Sony’s new TV commercial for camera A7 & A7R could easily impress you with the similar breathtaking space view and dreamy floating motions . The tempo and the music … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives