[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
The latest spot from Lexus has drawn attention for employing an unusual combo of drumming, twerking and Wing Chun to promote their IS200t model. It seems likely that this campaign, like many other commercials across various different brands, drew inspiration … »
Shanghai’s rising star agency W have followed up their highly acclaimed #This Is Our True Color# spot, directed by Gingzim Lo, with another outside-the-box campaign for New Balance. The campaign titled #School Return Kitty# is a joint brand promotion for … »
Work created in China was first in focus on Day three, with TBWA Greater China President Nils Andersson reminding us that in amongst all the talk of digital and technology, the simplest ideas beginning with a mere pencil are often … »
Day Two kicked off with some celebrity dazzle with actress Christina Hendricks stopping by for a conversation with mcgarrybowen founder and CCO Gordon Bowen, looking back across her career and experiences working on Mad Men. 第二日开始于前一日狂欢后轻微的宿醉，而揭幕秀则是女演员克里斯蒂娜·亨德里克斯友情客串，与麦利博文的创始人兼CCO戈登·鲍文进行了交流，并回顾了他的职业生涯，以及在《广告狂人》中的工作经历。 Mad Men Star Christina … »
An overcast Day One morning saw the 2000 delegates swarming on Suntec Convention Centre at seemingly the same time. Lengthy registration queues greeted the hordes, giving us a chance to catch up with MPC Shanghai’s Steve Marolho, queuing alongside Billy … »
SHP+ are heading to Singapore this week for Spikes Asia Festival of Creativity, the most significant conference of creativity and communication on the continent. The three day bonanza is a collaboration between media group Haymarket, operators of ad mag Campaign … »
Innovation Shortlist Announced Spikes Asia, the Festival and Awards celebrating creative excellence across APAC, has announced that 4,351 entries from 23 countries have been received across the 18 categories this year. Increases were seen in the Media and PR categories, … »
Black and white photography, a pumping electro soundtrack and a fast, action-like storyline set the mood for the latest Honda City commercial. Shot recently in Shanghai by M&D Productions with director Andreas Grassl for Guangzhou-based agency Hakuhodo, the spot is … »
The new spots for Rio mark a triumph over adversity for production company WE, who overcame significant obstacles and a tight schedule to create a series of slick, well-executed films. The theme for the internet spots from agency 25 Hours … »
Ads are everywhere in China. Celebrity sponsors appear on snack packaging, ads are projected on the walls of the Metro and every website has a popup that can’t be clicked out of. Advertising laws in China have not been updated … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives