[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Johnson & Johnson has appointed AKQA as their Agency of Record to handle their Baby products account in China. AKQA will be working on a range of briefs and be responsible for developing the digital strategy, creative direction, and technology … »
Wearing a five-pointed red star on his hat and t-shirt, and a guitar on his back, Wang Xu walks the wintry streets of Beijing to open the latest Red Star Erguotou commercial There is A Red Star in Everybody. Red … »
Oculus, the manufacturers of the Rift and Gear VR headsets, are showcasing both products in Shanghai this Saturday in a rare demo session. Oculus’ Shanghai office explains, “If you’re curious about how Oculus works, or eager to learn the technology … »
BANGKOK: ADFEST is now inviting creative professionals from around the world to register to attend next year’s festival, which runs from 16th – 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand. For the first time, ADFEST will … »
4 “fabulous directors” presenting their films at the 2015 Adfest Edition. If you are an emerging director or assistant director, don’t forget the deadline for script submissions to ADFEST’s Fabulous Four program closes in less than one month on … »
This weekend sees the first forum organized by The Beijing Film Academy’s International Animation & Virtual Reality Research Center (iAVRrc). Entitled ‘Future Trends in Stereoscopic Filmmaking and Virtual Reality’, the two-day event will see experts from major entertainment studios, independent … »
Last night saw R/GA founder, chairman and CEO Bob Greenberg give a lecture to over 300 advertising industry professionals in the Shanghai Film Museum’s giant sound stage. The event was part of D&AD’s ‘President’s Lecture’ series, keynote talks from the … »
BANGKOK: ADFEST is pleased to welcome Sihabutr Xoomsai, Thailand’s award-winning director who is better known in the industry as ‘Tenn’, as next year’s Jury President for Film Craft Lotus and New Director Lotus. Tenn is a director at Triton Film, … »
The latest spot for BMW 7 Series in China employed ambitious VFX techniques to recreate a 3D version of the Tian Shan Mountains in Xinjiang, western China. The brief from Beijing agency Serviceplan was to showcase the car as a … »
ADFEST is pleased to announce that next year’s four-day festival will take place from 16th to 19th March when – for the first time in ADFEST’s 19-year history – the program will be divided into two parts: Craft@ADFEST and Creative@ADFEST. … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives