[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Lei David Chen is a Creative Executive for Gwantsi, a leading TVC production company based in Shanghai, China Lei David Chen是上海领先影像制作观池影视的创意总监 Part of my job is working with overseas filmmakers whose creative tendencies obviously steer toward western sensibilities. Thus a question … »
Christmas commercials are like mince pies or roast parsnips. At this time of year, whether we like it or not, we are forced to consume an unreasonable quantity of them. Some are brussel-sprout-offensive. Others are pig-in-blanket-delicious. Here we offer you … »
We recently encountered a spectacular commercial film that had been produced in Shanghai, Xinjiang and Paris and employed cutting-edge visual effects. Why, we wondered, after going to such lengths to achieve an original, creative visual result, did this ad, like … »
It’s Christmas time which can mean only one thing – time to get the yule logs out! But before you start the Pagan ritual wood burning, or tucking into a sugar-frosted chocolate cake, we’re talking about The Yule Log Project … »
Fred & Farid New York has created a campaign film for LOUIS XIII cognac that won’t be seen in its entirety for 100 years. 佛海佛瑞纽约为路易十三干邑打造了一部宣传电影，完整的影片将会在100年后呈现给大众。 Entitled 100 Years: The Movie You Will Never See, the film was written by and … »
We’ll spare you the 30-year history lesson. The fact is, animated GIFs are more popular than ever. In China, we’re in the Golden Age of GIF sharing. Since WeChat became the population’s app of choice, ‘Stickers’ have come to play … »
Delta Air Lines launched a new safety video recently, Dubbed, “The Internetest Safety Video on the Internet” Delta’s latest video features 25 internet sensation references. This is Delta’s latest creative attempt to captivate passengers while spoon-feeding them boring, required safety … »
If someone on the street were to pull you aside and ask you to name a few Chinese brands off the top of your head, would you be able to? I went out onto the streets of London to find … »
Our choice of good ads in China, from emotional storytelling to humour, car commercials to the best PSAs, SHP+ picks their favourites from the year in Chinese advertising. , See it yourself here...跨完年还念着去年的好事？是的，从故事片到喜剧片、从汽车到公益，我们已经挑选好一大批精品国货拿出来晒晒。大家快来围观吧。 … »
Every year brings an entertaining display of ads from happy to sad, to borderline offensive. Some go viral and others never see the light of day. Recently, ads are becoming less associated with the product that is being marketed and … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives