[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Let’s be real here: When the flight attendant says, “Now please turn your attention to the safety video,” what you really hear is, “Finally, time to relax and take a nap.” With flying becoming a regular habit for most of … »
Director Fernando Livschitz’s personal artistic project “Rush Hour” has been viewed more than 2 million times in three days on Vimeo and it has the whole world talking! Reddit has been trending on this conversation which has also received a … »
Gap is taking a romantic black & white turn as their fall 2014 campaign “Dress Normal” is milking the “Normcore” trend. Gap is leveraging the new fashion movement “Normcore” that is all over fashion brands. The fashion style “Normcore” is … »
Title: Samsung Galaxy S5 ALS Ice Bucket Challenge Brand name: Samsung Product: Samsung Galaxy S5 Agency: Cheil UK Well this took a turn for the BEST! Samsung jumped right onto the ALS challenge as they showed their support for the … »
Music Video Advertising Camayzing! More and more music videos are becoming advertisements. The latest is Shakira’s “La La La (Brazil 2014) ft. Carlinhos Brown” (Click here to watch) became one of the most shared ads online. It has been shared … »
Thanks to the Internet, there has been a gradual shift taking place in the ad industry as more and more directors are making ads into short films. Most directors are natural born storytellers anyway. Short film ads are usually two to … »
The consumer-product attachment is a degree of emotional strength that the consumer experiences with a product. The consumer-product attachment suggests the presence of an emotional connection between a person and an object. Emotional Branding in China Connecting a brand to … »
When some companies are at neck and neck with each other it may be time to start playfully mocking each other to show who has the better product? erhm erhm *cough*- Samsung and Apple. From a consumer’s perspective it is … »
Watching Thai commercials can make us laugh until our stomachs hurt or run to grab a box of tissues and re-evaluate our lives. Either way, Thai advertising is very well known to move you in one way or another. Thailand … »
Every four years the whole world gets together to celebrate soccer, or football depending on where you are from, and to see who will come on top to bring the World Cup title home to their country. Even we are … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives