Fun [+]

[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]

Are Film Festival Ads Better Than Films? | 电影广告居然比电影好看？

June 17, 2014 Maggie Cheung

Film Festivals might be the single best example of boundary-free advertising – without clients or brands to get in the way, creative “ads” and trailers for festivals can make for some fantastic creative. When your client, instead of the usual … »

Nail That Shot | 万事俱备一镜到底

June 13, 2014 Maggie Cheung

With CGI becoming the end-all and be-all of special effects it’s interesting to look at different ways to create visual effects. The beauty of the recent Turkish Airlines “Epic Pool Dunk” spot reminds us of how intensive planning can create … »

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