[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Too far away or too busy to attend the Sundance Festival in Park City, Utah? Well, never fear, because this year you can grab a cup of tea and relax at home while watching some of the VR parts of … »
Johnson & Johnson has appointed AKQA as their Agency of Record to handle their Baby products account in China. AKQA will be working on a range of briefs and be responsible for developing the digital strategy, creative direction, and technology … »
Wearing a five-pointed red star on his hat and t-shirt, and a guitar on his back, Wang Xu walks the wintry streets of Beijing to open the latest Red Star Erguotou commercial There is A Red Star in Everybody. Red … »
Andy Chan's assessment of the current state of creative in China’s advertising industry - Part 2｜第二部分： 陈汉辉对中国创意广告行业现状的评估 … »
Lei David Chen is a Creative Executive for Gwantsi, a leading TVC production company based in Shanghai, China Lei David Chen是上海领先影像制作观池影视的创意总监 Part of my job is working with overseas filmmakers whose creative tendencies obviously steer toward western sensibilities. Thus a question … »
Oculus, the manufacturers of the Rift and Gear VR headsets, are showcasing both products in Shanghai this Saturday in a rare demo session. Oculus’ Shanghai office explains, “If you’re curious about how Oculus works, or eager to learn the technology … »
The importance of family has long been a key component of traditional Chinese society, born out of deep-seated cultural values. However, through a combination of increasing influence of Western culture, a growing focus on personal social lives and increasing workloads, … »
Introduction 简介 With healthy budgets and creativity among brands and agencies on the rise, the Chinese commercial environment is ripe with opportunity and increasing numbers of postproduction studios are entering the market to capitalize. However, those companies should be … »
BANGKOK: ADFEST is now inviting creative professionals from around the world to register to attend next year’s festival, which runs from 16th – 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand. For the first time, ADFEST will … »
Introduction 简介 With healthy budgets and creativity among brands and agencies on the rise, the Chinese commercial environment is ripe with opportunity and increasing numbers of postproduction studios are entering the market to capitalize. However, those companies should be aware … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives