[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
The latest spot for BMW 7 Series in China employed ambitious VFX techniques to recreate a 3D version of the Tian Shan Mountains in Xinjiang, western China. The brief from Beijing agency Serviceplan was to showcase the car as a … »
China’s city dwellers are all too familiar with street corner real estate agent – be-suited salespeople desperately pitching properties to unreceptive passersby. The situation is wholly undesirable – an irritated public and downtrodden staff wasting thousands of hours toiling on … »
MPC Shanghai VFX Supervisor Andy Steele talks through the process of creating the Coca Cola T-Rex. Preparation The two weeks that we had to prepare for the T-Rex shoot were vital to the overall success of the project. The first … »
ADFEST is pleased to announce that next year’s four-day festival will take place from 16th to 19th March when – for the first time in ADFEST’s 19-year history – the program will be divided into two parts: Craft@ADFEST and Creative@ADFEST. … »
WOULD YOU LIKE TO PRESENT AT ADFEST 2016? **ADFEST is now accepting session proposals – submissions close 31st December** BANGKOK: ADFEST is now inviting creative and … »
W ignites TNF campaign with high-octane film 源自于60年代的户外品牌TNF，现在被W公司渲染出了一股现代色彩，现以全新大胆的方向展现在中国面前，激起了强烈的蒙太奇电影般的生活运动。 … »
The ONE SHOW in Beijing announced its winners yesterday. "W Shanghai," an independent boutique agency won "Best of Show." See the full list of winners here. 中华创意奖获奖名单在北京揭晓 W Shanghai获全场大奖 获奖名单如下 … »
Founded in New York in 1975, The One Club is a non-profit organization devoted to elevating creative work in the creative advertising industry. With the mission to educate and inspire students of the business and to benefit the next generation … »
Lost amidst today’s deluge of information, we are in danger of losing touch with the preciousness of the present moment. Hong Kong-based experimental photo lab start-up Memorieslab believes that the ideal means of capturing and preserving these moments is through … »
ADFEST is pleased to announce the call for entries to the 2016 ADFEST Lotus Awards. Celebrating excellence in advertising, design, production and marketing, the ADFEST 2016 Lotus Awards will include 18 categories: Film Lotus Press Lotus Outdoor Lotus Radio Lotus … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives