[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Christmas commercials are like mince pies or roast parsnips. At this time of year, whether we like it or not, we are forced to consume an unreasonable quantity of them. Some are brussel-sprout-offensive. Others are pig-in-blanket-delicious. Here we offer you … »
An eclectic guest list spanning expertise, disciplines and nationalities assembled in Beijing last weekend for what proved to be a stimulating commune of discussion and brainstorming around immersive media. Sheltered from the icy drizzle and cloying Beijing smog, experts and … »
We recently encountered a spectacular commercial film that had been produced in Shanghai, Xinjiang and Paris and employed cutting-edge visual effects. Why, we wondered, after going to such lengths to achieve an original, creative visual result, did this ad, like … »
It’s Christmas time which can mean only one thing – time to get the yule logs out! But before you start the Pagan ritual wood burning, or tucking into a sugar-frosted chocolate cake, we’re talking about The Yule Log Project … »
4 “fabulous directors” presenting their films at the 2015 Adfest Edition. If you are an emerging director or assistant director, don’t forget the deadline for script submissions to ADFEST’s Fabulous Four program closes in less than one month on … »
This weekend sees the first forum organized by The Beijing Film Academy’s International Animation & Virtual Reality Research Center (iAVRrc). Entitled ‘Future Trends in Stereoscopic Filmmaking and Virtual Reality’, the two-day event will see experts from major entertainment studios, independent … »
Last night saw R/GA founder, chairman and CEO Bob Greenberg give a lecture to over 300 advertising industry professionals in the Shanghai Film Museum’s giant sound stage. The event was part of D&AD’s ‘President’s Lecture’ series, keynote talks from the … »
Fred & Farid New York has created a campaign film for LOUIS XIII cognac that won’t be seen in its entirety for 100 years. 佛海佛瑞纽约为路易十三干邑打造了一部宣传电影，完整的影片将会在100年后呈现给大众。 Entitled 100 Years: The Movie You Will Never See, the film was written by and … »
We were immediately impressed by the recent Mini Clubman spot. Unconventional and non-formulaic, the film doesn’t make use of the dramatic stunt driving, beautiful landscapes, celebrity spokesperson nor trendy fast visuals so ubiquitous in Chinese car commercials. The simple film … »
BANGKOK: ADFEST is pleased to welcome Sihabutr Xoomsai, Thailand’s award-winning director who is better known in the industry as ‘Tenn’, as next year’s Jury President for Film Craft Lotus and New Director Lotus. Tenn is a director at Triton Film, … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives