[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
After Heineken’s genius TV commercial The City launched the global campaign ‘Open Your City,’ cities around the world have created their very own spinoff commercials. Aiming to challenge city dwellers to break old routines and discover new places, New York’s … »
After celebrating the opening of Fin Design’s Shanghai office a month ago, SHP+ attended yet another truly remarkable party on December 18 – this time for post-production house Oriental Post (OP), to mark the launch of their first Shanghai branch … »
MIC’s Executive Director Lee Cheng has spent the past six months putting together a film on the BMW M3 and M4. It’s been a large investment of time and money, working with one music houses and two post production houses, … »
There’s something quite moving and startlingly fresh about Chinese brand Kami’s latest ad. Directed by French Director Muriel Lacalmontie, and produced by creative agency 25 HOURS, the spot – which is marketing a range of organic detergents – offers somewhat … »
Fin Design, a boutique Australian post-production and visual effects company, recently launched a new office in Shanghai. The company marked the occasion with a party attended by over 100 industry guests. Fin joins American company Technicolor and Digital District from France as a foreign post house … »
In “Don’t Wait”, a new commercial for Doublemint, paper flies out of the photocopier like petals in the breeze. A 1950s style doo-wop soundtrack plays as a girl in glasses gazes across the office at her secret crush. With the … »
Production house Gwantsi launched in 1999 and has produced over 1,500 TVCs and viral videos from its offices in Shanghai, Beijing, Hong Kong and Southwest China. For their latest TVC, directed by a known Japanese director Masami Kamiyama, made for … »
Surrounded by a mosaic of screens, speakers and designer sound dampening panels in his new Shanghai office, Thomas Faucheur smiles at the question of how sound production works here. “The process here? There is no process. The idea is to … »
French director Oliver Megaton didn’t have to stretch too far outside his comfort zone for Dentsu Inc.’s new TVC series launching the Toyota Corolla Levin. Megaton sat in the chair for the Liam Neeson hostage movies Taken 2 and Taken … »
French advertising behemoth Havas has created a trilogy of short films to introduce the Citroën DS6. Directors Olivier Megaton and Jérôme Salle both pitched for the project but Salle won out, purportedly thanks to his relationship with Sophie Marceau, who … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives