Last night saw R/GA founder, chairman and CEO Bob Greenberg give a lecture to over 300 advertising industry professionals in the Shanghai Film Museum’s giant sound stage.
The event was part of D&AD’s ‘President’s Lecture’ series, keynote talks from the world’s most distinguished creatives. Founded in 1962, D&AD is a nonprofit organization serving the global design and advertising community, best known for it’s Yellow and Black Pencil awards which represent the world’s most prestigious creative awards. Greenberg is well acquainted with the organization having served as President in 2009.
昨晚，R/GA广告公司创始人、董事长兼CEO Bob Greenberg在上海电影博物馆五号棚进行了演讲，300多位广告行业专业人士前来聆听。
这场活动隶属于D&AD（英国设计和艺术指导协会）“主席演讲”系列，这是一系列来自于世界上最具创意思想领袖的主题演讲。D&AD成立于1962年，是一家服务于全球设计与广告行业的非盈利性机构，以其黄铅笔奖和黑铅笔奖而知名，这两个奖项代表着世界上最卓越的创意奖。Greenberg于2009年担任该机构主席，因此对该机构非常熟悉。
The guest-list was managed by industry veteran Jimmy Lam, CCO of DDB China, co-founder of the Longxi Creative Awards and AdFest President, who called upon the most prestigious names in his sizeable address book, bringing ECDs from Shanghai’s leading agencies to the event.
The occasion was initiated to coincide with the opening of R/GA’s Shanghai studio – their 16th office worldwide – and supported by D&AD as part of their plans to extend their global creative communication program to China.
Greenberg, a pioneer in the advertising and communications industry for nearly four decades, took to the podium adorned in his trademark black and beret, like a white quasi-Black Panther.
嘉宾名单出自业内资深人士林俊明（Jimmy Lam）之手，他是恒美广告（中国）首席创意官，同时也是龙玺创意奖发起人以及亚太广告节主席。通过自己的广阔人脉，他召集了最有名望的人士，上海领先广告机构的执行创意总监前来参加了此次活动。
本次活动的发起是为了契合上海R/GA的成立，这也是该公司的全球第16个办公室，D&AD对此给予了支持，将其作为D&AD把国际性创意交流项目拓展到中国的计划的一部分。
Greenberg是广告及传媒行业的先锋人物，已经有近四十年的经验。上台演讲时，他穿着他那标志性的黑色衣服，戴着贝雷帽，看上去就像是一只白色的黑豹。
His half hour lecture recounted R/GA’s history, explaining that the company reinvents and restructures itself every nine-years, crucially while still at the top of their particular field. The company started life in 1977, making their name creating motion graphics and live action video production for major Hollywood movies and commercials before evolving into a cutting-edge digital and interactive advertising agency when most were yet to grasp the meaning of the word. Most recently, R/GA has been acting as a consultancy to companies trying to adapt to the digital age, and a prolific investor in start-ups businesses. He capped things off with his vision for the merging of digital with physical spaces, and the studio environment of the future, before introducing his new team in Shanghai.
半小时的演讲中，他讲述了R/GA的历史，公司每九年都会重塑自己，进行重大重组，与此同时在特定领域还是保持在顶端。公司于1977年成立，为好莱坞一些重要的电影和广告进行动态影像和实景真人视频制作，并由此打开了知名度，之后逐渐发展成为一家尖端数字和互动广告公司，而当时多数公司对这一概念还不知道是怎么一回事。最近，R/GA开始提供咨询服务，帮助一些公司适应数字时代，而且还投资了多家创业公司。作为压轴，他阐述了自己对于数字和实体空间结合的展望，以及对未来工作室环境的看法，之后又介绍了他的上海团队。
His address was followed by an overview presentation from D&AD, before Lam himself took to the stage to thank attendees and the healthy roster of sponsors who got behind the event on just three days notice. Greenberg’s gravitas and Lam’s standing in the Shanghai advertising community are a powerful combination.
R/GA’s arrival represents an exciting addition to Shanghai’s ever-growing creative landscape.
在他之后，D&AD进行了概况介绍，而后林俊明上台向出席人员表示感谢，并向此次活动的赞助商致谢，虽然他们在活动三天前才得到消息，但却对此予以赞助支持。Greenberg营造的庄严氛围与林俊明在上海广告圈的地位形成了强大的组合。
R/GA的到来为上海日益增长的创意格局增添了新的活力。
Kitty Lun – Chairman/CEO at LOWE China, Kenny Wu – Dean of Advertising Faculty at Jilin Institute of Animation (China), Jimmy Lam – CCO at DDB China, Theresa Tsang, Tomaz Mok, Chairman of McCann Worldgroup.
Steven Marolho – General Manager at MPC Shanghai; Bob Greenberg – Founder, Chairman and CEO at R/GA; Vincent Taylor – Lead Colorist at MPC Shanghai, Maria Laletina – Founder SHP.tv and SHP+.
Mengfei Zhou – D-Resource, Kenny Wu – Dean of Advertising Faculty at Jilin Institute of Animation (China), Jezabel May – Account Executive at Jack Morton.
Daniel Diez – Global Chief Marketing Officer at R/GA, Lisa Wang – International Development Executive, Greater China at D&AD, Jim Moffatt – EVP, Managing Director, APAC at R/GA, Kevin Zhang – Director, Jon Hingston – Executive Producer at R/GA Shanghai, Human Resources APAC at R/GA Singapore.
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