Last night saw R/GA founder, chairman and CEO Bob Greenberg give a lecture to over 300 advertising industry professionals in the Shanghai Film Museum’s giant sound stage.
The event was part of D&AD’s ‘President’s Lecture’ series, keynote talks from the world’s most distinguished creatives. Founded in 1962, D&AD is a nonprofit organization serving the global design and advertising community, best known for it’s Yellow and Black Pencil awards which represent the world’s most prestigious creative awards. Greenberg is well acquainted with the organization having served as President in 2009.
昨晚，R/GA广告公司创始人、董事长兼CEO Bob Greenberg在上海电影博物馆五号棚进行了演讲，300多位广告行业专业人士前来聆听。
The guest-list was managed by industry veteran Jimmy Lam, CCO of DDB China, co-founder of the Longxi Creative Awards and AdFest President, who called upon the most prestigious names in his sizeable address book, bringing ECDs from Shanghai’s leading agencies to the event.
The occasion was initiated to coincide with the opening of R/GA’s Shanghai studio – their 16th office worldwide – and supported by D&AD as part of their plans to extend their global creative communication program to China.
Greenberg, a pioneer in the advertising and communications industry for nearly four decades, took to the podium adorned in his trademark black and beret, like a white quasi-Black Panther.
His half hour lecture recounted R/GA’s history, explaining that the company reinvents and restructures itself every nine-years, crucially while still at the top of their particular field. The company started life in 1977, making their name creating motion graphics and live action video production for major Hollywood movies and commercials before evolving into a cutting-edge digital and interactive advertising agency when most were yet to grasp the meaning of the word. Most recently, R/GA has been acting as a consultancy to companies trying to adapt to the digital age, and a prolific investor in start-ups businesses. He capped things off with his vision for the merging of digital with physical spaces, and the studio environment of the future, before introducing his new team in Shanghai.
His address was followed by an overview presentation from D&AD, before Lam himself took to the stage to thank attendees and the healthy roster of sponsors who got behind the event on just three days notice. Greenberg’s gravitas and Lam’s standing in the Shanghai advertising community are a powerful combination.
R/GA’s arrival represents an exciting addition to Shanghai’s ever-growing creative landscape.
Kitty Lun – Chairman/CEO at LOWE China, Kenny Wu – Dean of Advertising Faculty at Jilin Institute of Animation (China), Jimmy Lam – CCO at DDB China, Theresa Tsang, Tomaz Mok, Chairman of McCann Worldgroup.
Mengfei Zhou – D-Resource, Kenny Wu – Dean of Advertising Faculty at Jilin Institute of Animation (China), Jezabel May – Account Executive at Jack Morton.
Daniel Diez – Global Chief Marketing Officer at R/GA, Lisa Wang – International Development Executive, Greater China at D&AD, Jim Moffatt – EVP, Managing Director, APAC at R/GA, Kevin Zhang – Director, Jon Hingston – Executive Producer at R/GA Shanghai, Human Resources APAC at R/GA Singapore.