[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
25Hours is a local boutique ad agency, SHP+ had an exclusive chat with founder/ECD Tao Lei of his about his vision of ideal agency mode | 25Hours是一家本地的独立广告公司，SHP＋专访了创办人之一兼创意总监的陶磊和他的梦想广告公司的愿景。 … »
SHP+ is meeting the young upcoming director Andrea Wang from Taiwan, whom recently shot four online films “Lincoln Space” for Lincoln‘s launch campaign in China. 随着林肯网络广告“林肯空间”的上线，导演王俞心成熟和细腻的手法一下子吸引了我们的注意。SHP+独家走访了这位来自台湾的新晋导演。 … »
Scene 1>>> October 2014, China: International Car Brand TVC shoot One of the first things I heard on set was that the client didn’t want the commercial to start or finish with a shot of the rear of the car. … »
Director Insight: Exclusive Interview with Marc Raymond Wilkins After actively pitching projects in China for a while, director Marc Wilkins finally set foot in China and found himself working on spots he will never forget. Marc had six shooting days, … »
— Interview with Thierry Marchand, President of the Jury for Panam Anim Thierry Marchand has only been in China twice: One time was last year when he visited the Fine Arts Academy of Northeast Normal school in Shenyang, and … »
Weekly AD｜「新年新愿 不牛不成」HYPEMAKER Shanghai x YouWoProduction