The Golden Italian Hands in China|意大利 “金手党” 在中国

The digital, as promised,is on the way to conquering everything. That’s increasingly how we communicate, how brands do promotions, and how commercial films and videos are spiced up with visual effects. When a special effects studio offers a different approach, … »

Unbridled creative force: director Ding Yuchen 干一行,爱一行:丁雨晨

Ding Yuchen 丁雨晨 In a short span of three years, Ding Yuchen managed to become one of the most sought-after Chinese advertising directors. Take a look at the credits of recent commercial films that epitomize trending mixture of storytelling and fresh, fashionable … »

The Clown Director, Nieto and Stink Films |“小丑”导演: Nieto 与 Stink Films

When we saw the head of celebrity-actor Huang Bo in a stop motion animation for WWF, it caught our eyes. It’s Stink‘s latest commercial, directed by Nieto, a Colombia-born Paris-based artist who works as a painter, musician, performer, filmmaker, and a stage visual director … »

New production house in town: All in Film|新秀制片公司前来报到:All in Film

In March, when shooting in China was still banned, and many businesses had to shut their doors, a new production house called All in Film was established in Shanghai, finding opportunity in adversity. All in Film, who’s team is ambitious, passionate about being … »

The story of New Studios- China’s Vimeo 新片场的故事 —— 中国的Vimeo

In the world of Chinese commercial filmmaking, a profile page on New Studios (Xinpianchang) website is the new norm— everyone you collaborate with is highly likely to have one. Some of over 2 million registered users give their profile on Xinpianchang … »

MSE- ad storytellers with a movie dream|动观-心怀电影梦的广告人

Production House MSE might not be a common house hold name in the Chinese Adversing world, but thats probably about to change as they continually keep producing award winning work and have just recently won  “Best Production” at the 2020 Golden Lions. … »

The Cyberpunk Worlds of Axl Le|乐毅的赛博庞克世界

AXL LE Digital Artist/ 3D vlogger Digital artist Axl Le was always interested in video games and their fantasy worlds. “My bachelor’s degree was playing World of Warcraft for five years,” he says. In fact, Le graduated as an architect, … »

Kevin Lee’s Journey to Creative Film Directing|Kevin Lee的创意导演之路

Kevin Lee 李兆光 Director at Farfar Films Farfar Films 导演 Malaysian-born China-based Kevin Lee had had many chapters in the advertising industry for more than 26 years until he co-founded FARFAR films and settled as a commercial film director. His journey … »

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