[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
You probably have uploaded or downloaded something from a CowTransfer link within the last week, if not today or even an hour ago. With the common grandeur of startup promises, the platform claims to provide “the most efficient and user-friendly online file … »
Something’s different in the air this year. Let’s just say that Santa will avoid entering through the chimney, he’ll leave his gifts at the front door. It’s true, despite the endless waves of lockdowns and restrictions on social gatherings, we … »
Advertising agency GOODZILLA needs no introduction. SHP+ has often featured their work in our ‘Ad of the Week’ selection. For the last 3 years almost every interesting or noticeable commercial in China has been created by this agency. In a short span of 6 … »
Rogier Bikker is the Dutch founder and CEO of TOMORROW, a Shanghai-based creative agency with an ambition: to make Chinese youth fall in love with your brand. He says that his team of talented young people creatives gives him an edge in grasping what … »
Zhou Ning 周宁 Director Zhou Ning is an adman. Coming from advertising agency background, he shoots distinctive commercial films, and doesn’t seem to harbour movie ambitions like many of commercial directors. He evades to say exactly how long he’s been … »
The digital, as promised，is on the way to conquering everything. That’s increasingly how we communicate, how brands do promotions, and how commercial films and videos are spiced up with visual effects. When a special effects studio offers a different approach, … »
Ding Yuchen 丁雨晨 In a short span of three years, Ding Yuchen managed to become one of the most sought-after Chinese advertising directors. Take a look at the credits of recent commercial films that epitomize trending mixture of storytelling and fresh, fashionable … »
When we saw the head of celebrity-actor Huang Bo in a stop motion animation for WWF, it caught our eyes. It’s Stink‘s latest commercial, directed by Nieto, a Colombia-born Paris-based artist who works as a painter, musician, performer, filmmaker, and a stage visual director … »
In March, when shooting in China was still banned, and many businesses had to shut their doors, a new production house called All in Film was established in Shanghai, finding opportunity in adversity. All in Film, who’s team is ambitious, passionate about being … »
In the world of Chinese commercial filmmaking, a profile page on New Studios (Xinpianchang) website is the new norm— everyone you collaborate with is highly likely to have one. Some of over 2 million registered users give their profile on Xinpianchang … »
Weekly AD｜「H&M 不一样」Forsman & Bodenfors 事话 x Central Studios 奂镜