[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
When we saw the head of celebrity-actor Huang Bo in a stop motion animation for WWF, it caught our eyes. It’s Stink‘s latest commercial, directed by Nieto, a Colombia-born Paris-based artist who works as a painter, musician, performer, filmmaker, and a stage visual director … »
In March, when shooting in China was still banned, and many businesses had to shut their doors, a new production house called All in Film was established in Shanghai, finding opportunity in adversity. All in Film, who’s team is ambitious, passionate about being … »
In the world of Chinese commercial filmmaking, a profile page on New Studios (Xinpianchang) website is the new norm— everyone you collaborate with is highly likely to have one. Some of over 2 million registered users give their profile on Xinpianchang … »
Production House MSE might not be a common house hold name in the Chinese Adversing world, but thats probably about to change as they continually keep producing award winning work and have just recently won “Best Production” at the 2020 Golden Lions. … »
“Awards mean the world to us when we win, and they are overvalued when we lose. There are far too many of them and the submission process is very time consuming and expensive. But awards attract clients and talent, so … »
AXL LE Digital Artist/ 3D vlogger Digital artist Axl Le was always interested in video games and their fantasy worlds. “My bachelor’s degree was playing World of Warcraft for five years,” he says. In fact, Le graduated as an architect, … »
Kevin Lee 李兆光 Director at Farfar Films Farfar Films 导演 Malaysian-born China-based Kevin Lee had had many chapters in the advertising industry for more than 26 years until he co-founded FARFAR films and settled as a commercial film director. His journey … »
TurtlePro 2019 Showreel Immediately when you hear the witty Chinese name of Beijing-based creative production house TurtlePro, your interest is piqued. And only after a few minutes combing through their reel, you’ll want to know even more about them. A … »
«Time is calling us» ｜《时代在召唤》 Recent Minsheng Bank’s video, released in time for Labor Day, is a 2.5 minutes ode to Chinese workers. To the triumphant sounds of Edit Piaf’s most famous hit, seemingly ordinary people are recorded…taking power naps … »
邵黎俊 Roni Shao https://www.ronishao.com/ Shanghai-based director Roni Shao never had a formal education in commercial filmmaking. Still, he worked on projects for Nike, was in charge of celebrity relations at Adidas, and produced documentary films for VICE. Now, under his … »
Weekly AD ｜「后浪家长上场酵量」立白 x P.A.I FILM