[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Since the outbreak became public in late January, COVID-19 virus has affected every aspect of life in China, on both personal and professional levels. The commercial industry is no exception. With consumers housebound and many fearful of spending amid the economic … »
Since the outbreak became public in late January, COVID-19 virus has affected every aspect of life in China, on both personal and professional levels. The commercial industry is no exception. With consumers housebound and many fearful of spending amid the economic … »
PRODUCTION 影视制作公司｜冠状病毒以及其对中国广告公司的影响 … »
>We have already showcased AirBnb’s Chinese New Year’s film in our CNY 2020 selection article, but we would like to revisit this spot again in more detail this time, because this cute and heartwarming little animation in reality employed an … »
Meanwhile in China, we are now all on stand by for making new ads, lets watch the ones from the Super Bowl that happened this last Sunday. The Super Bowl is one of the most-watched sporting events globally. In 2019 … »
As the soundtracks of Christmas adverts are still echoing in our heads, we’re already facing a new wave of holiday campaigns for Chinese New Year. This Spring Festival, we are starting to see more western brands showcasing CNY films, investing … »
Haven’t heard of Wonderland Digital Productions yet? That’s about to change! We sit down with Pink Liao, the ambitious founder of the CG company that’s looking so far into the future, it made science fiction-style video production its specialty. 也许你现在还没听说过WDP奇境视效这家CG公司，但它很快就会为人所知。WDP创始人Pink … »
Let's be real: the Christmas season has its drawbacks: overjoyed unearthly creatures, too much family time, and canned music playing on a loop. It's a formula whose exact origins no one knows, but everyone has to follow. Or do they? 实话实说：圣诞季也有不好的地方：异常欢乐的小怪物、太多家庭时光、循环播放的录制音乐。没人知道这些固定模式是怎么传下来的，只是必须要遵守。或者呢？ … »
Behind thescenes of WV’s New Spot, a Chat with Georg Warga - Creative Director and a Founder of Goodstein. 大众汽车最新广告的幕后故事 - 对话Goodstein的创始人兼创意总监 Georg Warga … »
China’s gaming industry, currently ranking as the second biggest in the world with an estimated revenue of $36,54M , recently went into advertising using commercial films. 排名世界第二、收入估计达到3654万美元的中国游戏行业，最近也涉足商业广告片了。 Since 2015 there has been a huge growth in Chinese TV advertising for PC and … »
Weekly AD |「一粒戏精大米的诞生记」Tmall天猫 x TIMA x MatrixProduction 矩阵制作