[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Social media is undeniably a means for people to come together and express opinions. And the opinions expressed often evoke rage and heated discussions – particularly if you are a celebrity, influencer or a brand you can really be called … »
The abolishment of the controversial one-child policy in China is an economic prospect for many child-oriented businesses, especially baby formula. 中国颇有争议的独生子政策的废除，对于许多针对婴幼儿产品的产业来说，尤其是婴幼儿奶粉，带来了经济前景。 The 2017 statistics show that 75% of Chinese mothers feed their babies formula, many of them being forced to … »
Where to go to create a digital portfolio, get more views for your video works, and find talents that fit your project best. | 到哪里去创建一个数字作品库，获得更多关于您的视频作品的见解，并找到最适合您的项目的人才？ … »
VHQ’s two recent commercial films united by a common theme | VHQ近期的两部商业影片都体现了一个共同的主题 … »
For Vision Shanghai (formerly Seoulvision Shanghai), this year started with new beginnings: new name, new brand, and new goals. The company, which handles everything from Editing, Motion Graphic,VFX,CGI,Sound recording, aims to unite the best teams to provide the highest results. … »
There has been a positive trend in advertising lately, especially in the West, which is addressing the inequalities women face. In 2016, #WomenNotObjects and #IStandUp ignited the gender conversation and became an ambitious campaign to stop the objectification of women in advertising. These campaigns … »
It’s starting to feel like there is a festival or holiday nearly every month in China that caters to consumerism. Single’s Day finishes out the year, then we start a new with Chinese New Year, and now on March 8th … »
How much can an editor contribute to break the cycle of ‘look-alike’ ads? | 剪辑师如何在千篇一律的广告中突破常规？ … »
2019 猪年大吉
As the year of the Pig approaches, we thought we would take a moment to look at some great pig-related spots to remind people that the year of the pig is something we can all feel good about whether or not it brings us wealth. | 随着金猪将近，我们认为我们有必要回顾一下这些过去重要的节点，同时提醒人们不管猪能不能带来财富，今年都将是美好幸运的一年。 … »
Weekly AD |「膨胀的十倍」 OPPO x MATCH 马马也 x SMOOTH