Gwantsi’s Growing Empire | 观池——成长中的帝国
President Ben Zhang on surviving and thriving in China’s production business｜观池董事长张斌谈中国影视制作行业的竞争与发展 … »
Insight
Trevor Lai: IP Man | 赖嘉晟：IP侠 － 为品牌打造人物角色的艺术家和企业家
The artist and entrepreneur creating characters for brands and beyond｜为品牌打造人物角色的艺术家和企业家 … »
Graham Fink: “You’ve Got To Have That WTF Moment” | 寻找 '卧槽！'时刻"
Ogilvy China CCO talks creativity in China's advertising industry｜奥格威中国首席创意官谈中国广告业的创意资源 … »
Commercial Postproduction in China – Part Three: Talent Crisis | 中国的商业化后期制作格局 － 第三章：人才危机
Why is talent the rarest resource in China?｜为什么在中国，人才成为了稀缺资源？ … »
FCB Shanghai ECD Laments Lazy Creative | FCB上海执行创意总监对广告业创意人员的懒惰表示悲叹
Andy Chan's assessment of the current state of creative in China’s advertising industry - Part 2｜第二部分： 陈汉辉对中国创意广告行业现状的评估 … »
W Brings Back Family Values for Macalline | 回归 家庭
The importance of family has long been a key component of traditional Chinese society, born out of deep-seated cultural values. However, through a combination of increasing influence of Western culture, a growing focus on personal social lives and increasing workloads, … »
Commercial Postproduction in China – Part Two: Clients | 中国的商业化后期制作格局 － 第二章：客户篇
Introduction 简介 With healthy budgets and creativity among brands and agencies on the rise, the Chinese commercial environment is ripe with opportunity and increasing numbers of postproduction studios are entering the market to capitalize. However, those companies should be … »
Commercial Postproduction in China – Part One: Landscape | 中国的商业化后期制作格局 － 第一章： 格局
Introduction 简介 With healthy budgets and creativity among brands and agencies on the rise, the Chinese commercial environment is ripe with opportunity and increasing numbers of postproduction studios are entering the market to capitalize. However, those companies should be aware … »
Multi-talented Peng Yang Jun Shines In Directorial Debut for Mini Clubman | 多才多艺彭杨军，Mini Clubman导演处女秀
We were immediately impressed by the recent Mini Clubman spot. Unconventional and non-formulaic, the film doesn’t make use of the dramatic stunt driving, beautiful landscapes, celebrity spokesperson nor trendy fast visuals so ubiquitous in Chinese car commercials. The simple film … »
Lowe Incites Real Estate’s Velvet Revolution | 睿狮中国引领了一场房地产天鹅绒革命
China’s city dwellers are all too familiar with street corner real estate agent – be-suited salespeople desperately pitching properties to unreceptive passersby. The situation is wholly undesirable – an irritated public and downtrodden staff wasting thousands of hours toiling on … »
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BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives
