[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
In “Don’t Wait”, a new commercial for Doublemint, paper flies out of the photocopier like petals in the breeze. A 1950s style doo-wop soundtrack plays as a girl in glasses gazes across the office at her secret crush. With the … »
Film Festivals might be the single best example of boundary-free advertising – without clients or brands to get in the way, creative “ads” and trailers for festivals can make for some fantastic creative. When your client, instead of the usual … »
Gillette came to BBDO China with a major challenge: men were no longer able to see past the inconvenience of wet shaving – the preparation, razor shave, washing and aftercare – driving 18.3 million men every year to switch to … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives