News

Korean Commercial Postproduction Comes to China | 韩广告后期公司进军中国

October 12, 2016 Chris Colman | Chinese Translated by Li Yuan 李媛

Seoul Vision在上海扎根，努力为客户提供“一站式后期制作服务” | Seoul Vision is firmly established in Shanghai, offering ‘total postproduction’ … »

Helping Brands Reach Youth | 助力品牌年轻人营销

October 10, 2016

2016 ONE SHOW中华青年创新竞赛正式开赛 | ONE SHOW Youth competition campaign Call for Entries … »

Emotional campaigns dominate the China prizewinners in Singapore | 中国感性广告征服新加坡

September 28, 2016 Chris Colman | Chinese Translated by Xiao Liu

中国广告这周末在Spikes亚洲创意节上捧回了不少的奖杯。 Some of the best work from China over the past 12 months picked up awards this weekend at Spikes Asia. 每年9月在新加坡举办的Spikes亚洲创意节是亚太地区最重要的广告节之一。由Lions Festivals运营主办，每年夏天在戛纳举办全球最大的广告节。中国广告界对于国际舞台一直表现出冷漠的态度，这也是Lions Festivals力图改变的。他们试图通过招纳更多中国地区评委以及演讲者来刺激中国公司积极参与到创意节的活动中。 The event, held every September in Singapore, is one of the region’s leading advertising shows. It … »

Verawom Launches Cosmic Kitchen For Robam | 老板电器太空漫游

September 28, 2016 Xiao Liu | English by Chris Colman

太空题材的科幻类型广告片最近在中国广告圈大受追捧，从豆瓣到墨迹天气的广告都采用了这一类型。在上海广告公司Verawom为老板电器打造的广告中，我们又一次看到了这一主题的成功运用。这则广告仿佛受到Lurpak黄油的Adventure Awaits广告的启发，在上海录点和PO朝霆制作打造的库布里克般的太空世界中，结合同步音乐略带蓝调的背景音乐的运用，将观众从充满油烟的厨房带入了一个魔幻般浪漫的太空世界，在厨房中肆意遨游，在不同食材之间穿梭搜寻。 The epic majesty of outer space is currently a popular setting for Chinese advertising, with notable recent campaigns for Douban and Mo Weather’s lunar Olympics. A new spot for kitchen appliance company Robam by Shanghai agency Verawom … »