WeChat is fast becoming an essential component of doing business in China, though many companies still don’t understand how to harness the app’s full capabilities. A dedicated WeChat conference next month aims to demystify the platform and inspire better use of the WeChat ecosystem.
Chat Shanghai is a 2-day conference on September 1st and 2nd hosted by WeChat marketing agencies China Channel and WalktheChat, featuring presentations, workshops and demos by WeChat experts, entrepreneurs and KoL that have successfully utitilised the platform.
Held in English, CHat is targeting the international community and western companies looking to do business in China. “CHat is great because you get to hear from so many WeChat industry insiders who tend to have a more nuanced understanding of the industry than the idle speculation we see in much of the western media,” says Andrew Schorr, founder and CEO of Grata, a company helping businesses run customer service and sales on WeChat.
今年CHat的演讲者｜Presenters at CHat
The event is aimed at both well-established businesses looking to drive traffic and new startups looking to enter the market. Attendees will have the opportunity to learn the essentials of using WeChat to grow business in an educational, informative and empowering atmosphere, as well with opportunities for networking. If all that isn’t enough, there will also be food, drinks and massages available on-site.