During Covid, big brand product launch events have become more reliant on films instead of live event presentations. The new OnePlus 9RT mobile phone and OnePlus Buds Z2 launch is no exception with the brand releasing a 13-minute secret agent themed film to showcase the two new products and their features in an entertaining and informative way.
One Plus teaser
The client direct film was produced by Sweetshop Shanghai office but shot in Kiev with the help of production service company The Martini Shot. SHP+ talks to the writer & director Sebastien Guy about how this great project came together.
这部直接来自客户的项目，由Sweetshop上海办公室制作，但拍摄却在制片服务公司The Martini Shot的帮助下，在乌克兰的首都基辅完成。SHP+采访了编剧兼导演Sebastien Guy，深度挖掘这个制片项目的背后故事。
SebGuy: The script focused on a lab technician that was doing various tests on the phone and the ear buds. Within those tests, the audience was given all the specs and feature information on the products. They also wanted to show the phone from a first-person point of view and give it a personality. When I was approached, I asked the client if I could give the film a rewrite. They agreed, as long as I kept the lab technician performing a few tests and showcased his determination of never settling for less than the best and that we also maintained the phone’s POV giving it a personality and voice.
SebGuy: The biggest challenge I had with the brief, was how do I make a lab test on a phone be visually exciting and entertaining? So, I tried to think of other examples of films with lab technicians and of course the coolest one I could think of was the character Q, in the James Bond films. And from that, it gave me the idea of creating a secret agent, James Bond style film where the characters use the products on their mission. It pretty much came together quite quickly and easily from that point on and the clients liked the idea. But I still needed to find ways to incorporate over a dozen product features within the storyline in an organic way that made sense to the plot, while keeping it engaging and yet still be informative on the two products.
SebGuy: As a director, you are always in some ways writing or enhancing a script. That’s your job, to make it better than it is on paper. So, you add a scene, a shot or change a location or add in emotional moments, etc. But it’s rare you get to completely write a commercial and I am thankful to OnePlus for entrusting me with that opportunity. In the past, I’ve been lucky enough to have been able to do this a countless time. Especially when it comes to dialogue-driven commercial films. I’ve also written and directed a feature film, so I think I understand how to tell a story. Because of my past experience of writing on various commercials (even for some that I haven’t directed), I have found that clients trust me when it comes to writing. Also, as a director, I understand production, so it allows me to write and create scenes that are feasible to be shot within the budget and production limitations, as opposed to an agency writer, who sometimes writes without considering or knowing the budgets or shooting limitations that might exist.
SebGuy: Because this was a 13-minute movie, I approached writing this as a long form film. I wrote in a screenplay format so we could visually break it down as you would a feature film. Meaning, all key heads of departments could clearly see and understand their requirements. But I was the only one that had or could use the screenplay software, so it meant every single change in the script, no matter how small or minor had to be done by me as opposed to someone in production. But in some ways, that was a good thing as it maintained that I was completely involved across every change and every detail that was requested by client or production.
SebGuy: A top young Ukrainian DOP called Anton Fursa. The producers in Kiev showed me his reel and I knew he was perfect. Anton and I got along exceptionally well. I always like working with local DoPs as often as possible, no matter which country I’m shooting. They generally already have their “well-oiled machine” crew that allows them to work fast and efficiently, as they know and understand how it is to shoot in their city or country. The team that we had on this film were exceptional. I can’t praise the Ukraine production and crew enough for how talented and professional they all were.
SebGuy: 是一位名叫Anton Fursa，来自乌克兰的优秀青年DOP。基辅的制片人给我看了他的影片，我当时立刻意识到他就是完美的人选。Anton和我处得非常好。无论我在哪个国家拍摄，我总是喜欢尽可能多地与当地的摄影指导进行合作。他们通常就像“运转良好的机器”一样熟门熟路，这让他们能够快速高效地工作，因为他们知道并理解如何在自己的城市或国家进行拍摄。我们拍摄这部电影的团队非常出色。我的乌克兰的制作和工作人员是那么有才华又专业，再多的赞美都没办法表达我对他们的喜爱。
SebGuy: It was probably one of the most fun and relaxed shoots of my career. It was such a collaborative process between the PH and client. Sweetshop was exceptional in giving me the support that I needed, and the producer April Lee was always ensuring decisions were based on maintaining the creative and the story even though there many production limitations. She never lost sight of the importance of the story. OnePlus as client was also one of the best clients I’ve ever worked with. They were completely open to so many great ideas and gave us complete trust. All the way through, their comments and input were always on point and they worked with us to make sure any requirements they had would work seamlessly within the tone and story that we had created. I really have to applaud them for their creative openness as a brand. The film is better because of their insights and input, which is not something I can always say on many other jobs 😉
SebGuy: 这次或许是我职业生涯中最有趣、最轻松的拍摄之一。制片公司和客户之间的合作过程相当顺利。Sweetshop给予了我所需要的所有支持，制作人April Lee总是确保项目决策不会牺牲创造性与故事情节，尽管有许多制作限制，她从未忘记故事的重要性。一加也是我合作过的最棒的客户之一。他们对许多出彩的想法持开放态度，并给予我们完全的信任。在整个过程中，他们的评论和意见总是切中要点，他们与我们协作共进，以确保他们的任何要求都能与我们创造的基调与故事无缝衔接。我真心想要为他们作为品牌的开放性与创造性鼓掌。这部电影也因为他们的见解和投入而变得更好，这句话我可不是对谁都说的哦（眨眼）。
It was a three-day shoot, all shot within the city of Kiev. Two days on location and one day in studio. We cast our actors from South Africa, Poland and Ukraine and I was the only one on set from production and client. The Client and Sweetshop were all on remote. But the Ukrainian producers Tanya Shevchuk and Vadim Dusman were so on top of it all, everything went super smooth. We all had so much fun making this film and I think the end result shows that. I’m incredibly grateful for everyone involved.
拍摄一共进行了三天，全部在基辅市内完成。外景两天，摄影棚一天。我们的演员来自南非、波兰和乌克兰，我是唯一一个在片场的片方。而客户和Sweetshop都是远程工作。但乌克兰的制作人Tanya Shevchuk和Vadim Dusman非常出色，一切都非常顺利。拍摄这部电影我们都很开心，我认为最终的结果也反应了这一点。我真的非常感谢所有参与其中的人。