[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
New York ad agency KBS+ opened its Chinese outpost in Shanghai in 2015. The agency was part of MDC, a global holding company that also owned Forsman & Bodenfors, the renknown creative Swedish agency. Besides being in the USA and … »
SHP+ continues on the issue of minor representation of female filmmakers in China. Women’s Perspectives is a series of articles where we interview women filmmakers to give exposure to their name and their work, but also talk about their dreams, challenges … »
SHP+ continues on the issue of minor representation of female filmmakers in China. Women’s Perspectives is a series of articles where we interview women filmmakers to give exposure to their name and their work, but also talk about their dreams, challenges … »
Initiatives to promote women directors have been increasingly popular in the West. However, coming as coercive directives from head-quoters of global brands, in Asia, and China particularly, they often look like an unnatural implant. A quota-like requirements are a debate … »
Monster Music’s founder Roy Shen Zoor Monster Music is no stranger to working in the Chinese market. Shortly after creating the music for their first Chinese BMW campaign last year, the boutique music production house got very busy. The Tel-Aviv … »
You probably have uploaded or downloaded something from a CowTransfer link within the last week, if not today or even an hour ago. With the common grandeur of startup promises, the platform claims to provide “the most efficient and user-friendly online file … »
Something’s different in the air this year. Let’s just say that Santa will avoid entering through the chimney, he’ll leave his gifts at the front door. It’s true, despite the endless waves of lockdowns and restrictions on social gatherings, we … »
Advertising agency GOODZILLA needs no introduction. SHP+ has often featured their work in our ‘Ad of the Week’ selection. For the last 3 years almost every interesting or noticeable commercial in China has been created by this agency. In a short span of 6 … »
Rogier Bikker is the Dutch founder and CEO of TOMORROW, a Shanghai-based creative agency with an ambition: to make Chinese youth fall in love with your brand. He says that his team of talented young people creatives gives him an edge in grasping what … »
Zhou Ning 周宁 Director Zhou Ning is an adman. Coming from advertising agency background, he shoots distinctive commercial films, and doesn’t seem to harbour movie ambitions like many of commercial directors. He evades to say exactly how long he’s been … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives