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While Athletes Sweat, Brands Work Out Their Creativity
运动员挥洒汗水,品牌挥洒创意

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2016夏季奥运会在里约热内卢拉开大幕。超过10000名运动员与260个国家和地区在巴西为国家与奖牌挥洒汗水。对于各大品牌来说,里约同时也是一个挥洒创意,为运动员加油鼓劲的地方我们特意从众多品牌的奥运广告中挑出了以下几项。

Over 100,000 athletes and 260 countries are currently competing in the 2016 Summer Olympics in Rio de Janeiro, Brazil.  We’ve picked out some of this year’s best Olympic campaigns from China.

海信这则《我要》的广告将画面感与色彩发挥的淋漓尽致,在为中国体操队鼓劲的同时将里约的热度带入了中国。

Hisense released a dynamic spot featuring athletes from the Chinese gymnastic team. The spot, a melee of color and graphic effects, brings Rio a little closer to the audiences watching from China.

 

安踏作为中国奥委会合作伙伴,它们的这则广告的史诗感则更加厚重。让人们对于中国军团的征程热血沸腾。

Anta, an official sponsor of the Chinese Olympic team, created an epic commercial showcasing the Olympic team preparing for the battles ahead.

离里约奥运会开幕还有2个月的时候,可口可乐推出了今年的奥运广告。它们邀请了孙杨,朱婷,以及4位4×100米接力的运动员,向观众展示了奥运会对于这些运动员来说意味着什么。

Two months before the games, Coca Cola released its Olympic commercial, inviting the world-record-holding swimmer Sun Yang, female volleyball star Zhu Ting, and members of the 4x100m relay team, to show people what the Olympics meant to them.

邓禄普的广告与上面几则广告侧重点截然不同,将关注重点投向了中国军团之外的普通人,向人们展示了日常生活中的“奥运精神”

Unlike the major spots that feature athletes, Dunlop’s spot depicts another aspect of the Olympic spirit in our everyday life.

里约奥运会将于3天后正式落下帷幕,我们或许还能看到更多品牌的最新广告。在此我们祝所有的运动员在赛场上能够继续斩获荣耀。

With three days left of the games, we look forward to the final round of ads from Rio 2016.

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