[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
米立制作与Matthias Zentner导演打造零重力奥运会｜Mili Films, velvet Mediendesign & director Matthias Zentner’s zero gravity Olympics … »
本土广告公司W为New Balance的110周年庆典献上了自己的一份精心制作的广告，用12分钟的独白形式展示了李宗盛的音乐人之路｜W has released a unique film to celebrate New Balance’s 110-year anniversary, delivering a 12-minute monologue recounting the story of Jonathan Lee's illustrious music career. … »
W的多元化发展之路从音乐开始｜Indie creative agency outlines ambitious diversification plans, starting with music … »
W与罗景壬导演联手打造豆瓣首支品牌宣传片 | W and GingZim Lo collaborate for Douban’s first ever brand film … »
The importance of family has long been a key component of traditional Chinese society, born out of deep-seated cultural values. However, through a combination of increasing influence of Western culture, a growing focus on personal social lives and increasing workloads, … »
W ignites TNF campaign with high-octane film 源自于60年代的户外品牌TNF，现在被W公司渲染出了一股现代色彩，现以全新大胆的方向展现在中国面前，激起了强烈的蒙太奇电影般的生活运动。 … »
The ONE SHOW in Beijing announced its winners yesterday. "W Shanghai," an independent boutique agency won "Best of Show." See the full list of winners here. 中华创意奖获奖名单在北京揭晓 W Shanghai获全场大奖 获奖名单如下 … »
Shanghai’s rising star agency W have followed up their highly acclaimed #This Is Our True Color# spot, directed by Gingzim Lo, with another outside-the-box campaign for New Balance. The campaign titled #School Return Kitty# is a joint brand promotion for … »
Created by local agency W and directed by Taiwan director Gingzim Lo, New Balance's new campaign films #This is Our True Colour# have revealed the 'cruel' side of youth. 谁说青春的日子都是灿烂的？广告公司W与台湾导演罗景壬联合共同为了你撕开青春残酷的一面。 … »
13天的时间，在广告公司可能仅够立个案，在制作公司里，可能仅仅够开两次制作筹备会。但是，W广告公司却以这样不可思议的速度孵化出淘宝“新势力周”的整个广告战役。 … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives