Emotional campaigns dominate the China prizewinners in Singapore | 中国感性广告征服新加坡

中国广告这周末在Spikes亚洲创意节上捧回了不少的奖杯。 Some of the best work from China over the past 12 months picked up awards this weekend at Spikes Asia. 每年9月在新加坡举办的Spikes亚洲创意节是亚太地区最重要的广告节之一。由Lions Festivals运营主办,每年夏天在戛纳举办全球最大的广告节。中国广告界对于国际舞台一直表现出冷漠的态度,这也是Lions Festivals力图改变的。他们试图通过招纳更多中国地区评委以及演讲者来刺激中国公司积极参与到创意节的活动中。 The event, held every September in Singapore, is one of the region’s leading advertising shows.  It … »

W Paves the way for New Balance’s 110th Anniversary | W献礼New Balance 110周年

本土广告公司W为New Balance的110周年庆典献上了自己的一份精心制作的广告,用12分钟的独白形式展示了李宗盛的音乐人之路|W has released a unique film to celebrate New Balance’s 110-year anniversary, delivering a 12-minute monologue recounting the story of Jonathan Lee's illustrious music career. … »

W Brings Back Family Values for Macalline | 回归 家庭

The importance of family has long been a key component of traditional Chinese society, born out of deep-seated cultural values.  However, through a combination of increasing influence of Western culture, a growing focus on personal social lives and increasing workloads, … »

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