[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
The digital, as promised，is on the way to conquering everything. That’s increasingly how we communicate, how brands do promotions, and how commercial films and videos are spiced up with visual effects. When a special effects studio offers a different approach, … »
Ding Yuchen 丁雨晨 In a short span of three years, Ding Yuchen managed to become one of the most sought-after Chinese advertising directors. Take a look at the credits of recent commercial films that epitomize trending mixture of storytelling and fresh, fashionable … »
When we saw the head of celebrity-actor Huang Bo in a stop motion animation for WWF, it caught our eyes. It’s Stink‘s latest commercial, directed by Nieto, a Colombia-born Paris-based artist who works as a painter, musician, performer, filmmaker, and a stage visual director … »
In March, when shooting in China was still banned, and many businesses had to shut their doors, a new production house called All in Film was established in Shanghai, finding opportunity in adversity. All in Film, who’s team is ambitious, passionate about being … »
In the world of Chinese commercial filmmaking, a profile page on New Studios (Xinpianchang) website is the new norm— everyone you collaborate with is highly likely to have one. Some of over 2 million registered users give their profile on Xinpianchang … »
Production House MSE might not be a common house hold name in the Chinese Adversing world, but thats probably about to change as they continually keep producing award winning work and have just recently won “Best Production” at the 2020 Golden Lions. … »
“Awards mean the world to us when we win, and they are overvalued when we lose. There are far too many of them and the submission process is very time consuming and expensive. But awards attract clients and talent, so … »
AXL LE Digital Artist/ 3D vlogger Digital artist Axl Le was always interested in video games and their fantasy worlds. “My bachelor’s degree was playing World of Warcraft for five years,” he says. In fact, Le graduated as an architect, … »
Kevin Lee 李兆光 Director at Farfar Films Farfar Films 导演 Malaysian-born China-based Kevin Lee had had many chapters in the advertising industry for more than 26 years until he co-founded FARFAR films and settled as a commercial film director. His journey … »
TurtlePro 2019 Showreel Immediately when you hear the witty Chinese name of Beijing-based creative production house TurtlePro, your interest is piqued. And only after a few minutes combing through their reel, you’ll want to know even more about them. A … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives