[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
«Time is calling us» ｜《时代在召唤》 Recent Minsheng Bank’s video, released in time for Labor Day, is a 2.5 minutes ode to Chinese workers. To the triumphant sounds of Edit Piaf’s most famous hit, seemingly ordinary people are recorded…taking power naps … »
邵黎俊 Roni Shao https://www.ronishao.com/ Shanghai-based director Roni Shao never had a formal education in commercial filmmaking. Still, he worked on projects for Nike, was in charge of celebrity relations at Adidas, and produced documentary films for VICE. Now, under his … »
Who Killed the Adman? In October last year, Norman Tan asked this rhetorical question to his peers in the advertising industry; veterans like himself that have shaped the realm in China over the past thirty years. He has been in … »
Working from home has become the big new movement in this age of COVID19. Many companies are already saving a lot of time and money in adopting remote working arrangements and video conferencing.Commercial producers should consider adopting remote shoots and … »
Advertising Production in China During the Corona times … »
Jayga Rayn When you talk to Jayga Rayn, the creative helming High Horse Studios, be prepared for the almost radical openness that guides his narrative. The South African born, British-bred director sounds like he’s lived quite a few lives, shifting between … »
Since the outbreak became public in late January, COVID-19 virus has affected every aspect of life in China, on both personal and professional levels. The commercial industry is no exception. With consumers housebound and many fearful of spending amid the economic … »
Since the outbreak became public in late January, COVID-19 virus has affected every aspect of life in China, on both personal and professional levels. The commercial industry is no exception. With consumers housebound and many fearful of spending amid the economic … »
PRODUCTION 影视制作公司｜冠状病毒以及其对中国广告公司的影响 … »
>We have already showcased AirBnb’s Chinese New Year’s film in our CNY 2020 selection article, but we would like to revisit this spot again in more detail this time, because this cute and heartwarming little animation in reality employed an … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives