W Brings Back Family Values for Macalline | 回归 家庭

The importance of family has long been a key component of traditional Chinese society, born out of deep-seated cultural values.  However, through a combination of increasing influence of Western culture, a growing focus on personal social lives and increasing workloads, … »

David Gentile’s Big Three for BMW | BMW三只新广告重磅出炉

The latest spots for the BMW 7 series presented significant production challenges, with three very distinct, 60-second films needing to be shot across just four consecutive 20-hour days. For director David Gentile, it would be a job of firsts – … »

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