[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Vincent Taylor started his career as a cinematographer shooting commercials and films before making the switch to color grading. 15 years later Vincent has made the move from Australia to China to become Senior Colorist at the new MPC Shanghai … »
台湾导演王俞心最近为清风纸巾拍摄的新作呈现了人生中那些最轻微或者是最重要时刻里感人的瞬间。不过而有别于以往推进式的叙事方式，在一分钟长的TVC里，王导尝试了“冷冻时间”的手法。 … »
Created by local agency W and directed by Taiwan director Gingzim Lo, New Balance's new campaign films #This is Our True Colour# have revealed the 'cruel' side of youth. 谁说青春的日子都是灿烂的？广告公司W与台湾导演罗景壬联合共同为了你撕开青春残酷的一面。 … »
Conceived out of Arnold Worldwide and directed by RESET’s Johnny Hardstaff with VFX from MPC NY, the bold new spot launching New Balance’s “Always in Beta” global brand campaign embodies the brand’s promise to relentlessly improve, evolve and push its … »
“Take your gay best friend to visit Hong Kong,” reads a print ad released by travel agency SpringTour less than a year ago. Over the last few months, a noticeable amount (although still far-and-few between) of Chinese advertisements have been … »
Delta Air Lines launched a new safety video recently, Dubbed, “The Internetest Safety Video on the Internet” Delta’s latest video features 25 internet sensation references. This is Delta’s latest creative attempt to captivate passengers while spoon-feeding them boring, required safety … »
Doppelganger 以假乱真的松子机器人 It’s the last day of a very eventful week at Cannes. We started today with the burning question, “What if you could be in two places at the same time?” Dentsu has created an android based on Japan’s popular … »
Al Gore 阿尔·戈尔 We’ve been looking forward to this all week. Today we had the pleasure to sit in on a Cannes Debate with Sir Martin Sorrell, Founder/CEO of WPP and former Vice President of the United States, Al Gore. Al … »
Unfortunately, the taxi drivers in France have decided to strike in protest of Uber. This poses a problem for the glut of visitors this week. We managed find our way to the Palais and saw some protesting parked taxis with … »
We have reached the mid point of the festival. There is no deceleration at all as the creative energy of Cannes remains robust. 广告节已经过半，但是却完全没有因为时间的流逝而减去一点点的繁忙。而许多派对都选择这一天举行。 Keeping up with the…Kardashians? 金·卡戴珊的创意？ Kim Kardashian made her way to the Palais today and as … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives