[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Through a green metal door on Changhua Road, you enter an intimate setting with leather club chairs, horizontal wooden blinds, and an old gentleman’s club feeling. Black Note, the only jazz vinyl bar in Shanghai, is where advertising veteran Norman … »
In an attempt to show benefits of playing video games, HP commissioned a campaign with video for the computer maker Omen. Does the film give the right impression? 惠普Omen游戏笔记本视频广告展示网络游戏好处。是否收到了良好曝光？ Until recently, China held the title of the world’s largest gaming market. … »
Cadillac just released an ad that relinquishes the “everything posh, fancy and dramatic” vibe typical for luxury car promotions. Here’s why it polarised the Chinese internet. 凯迪拉克刚刚发布了一支广告，放弃了豪华车推广中常见的“一切都那么时尚、精致、激情澎湃”的感受，而是采用了一种截然相反的腔调。 What’s the first image that comes to mind, when you hear the name … »
华润三九 x 舞刀弄影 厦门 CREDITS 制片团队 Client 客户：华润三九 Agency 代理商：舞刀弄影 厦门 Production House 制作公司：舞刀弄影 厦门 Executive Producer 监制: 梁锟 Director 导演: 本李 Director of Photography 摄影师: 彭立武 Art Director 美术指导：杰克影视美术工作室
“To the ruler, the people are heaven; to the people, food is heaven”. (Ancient Chinese proverb). To Ox food and people is a rule’. “王者以民为天，民以食为天（古代中国谚语）。”对于Ox来说，食物和人就是一切。 Last week on October 18, McDonald’s teamed up with a French chef Harauld Sextus (also … »
Having grown into one of Asia’s largest awards in creativity, the 2019 edition of ROI is its biggest to date with over 3000 submissions total. This year, in the PRODUCTION CATEGORY the jury awarded 1 grand prix, 5 gold prizes, … »
百雀羚 x ARCLAN X MEZZO FILMS CREDITS 制片团队 Client 客户：百雀羚 Agency 代理商：ARCLAN Production House 制作公司：MEZZO FILMS Executive Producer 监制: Demen Wu Director 导演: Sing Sing Assistant Director：Kai 依敬凯 Director of Photography 摄影指导: 小P Line Producer 执行制片: 一丁 Art Director … »
As part of an international promotion for the ChinaCool initiative, Tmall commissioned a video that we can’t stop watching on repeat. SHP+ met with the director Julien Ayrault to take a deeper dive into it. 作为ChinaCool项目中海外宣传的一部分，这是一支我们看了又看的视频。SHP+邀请这支视频的导演Julien Ayrault，带我们更深入地了解这支视频。 “Don’t tell us … »
WeCreate is the new production service company on the block. Founded in 2017 by twin sisters Lynn and Lu Wang, it’s now a team of three producers, one creative director, and one director of photography. A small company, but with big … »
Wechat 微信 x 180Digital Inc CREDITS 制片团队 Client 客户：Wechat 微信 Executive Producer 监制：寅剑剑，施金福 Production 制片方：180Digital Inc Director 导演：顾释介 DOP 摄影师：杨子 Producer 制片人：高杰 Art 美术：韩庭 Gaffer 灯光师：阿彪 online offline：许磊 TC：许维达
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives