[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
If there’s one government organization in China that knows how to advertise with humor and good branding—it’s the China Weather Bureau. For its 70th anniversary, the bureau released a video that was an instant hit. Starring singer Jim Hsiao the … »
adidas x Haomai x amanacliq CREDITS 制片团队 Client 客户：阿迪达斯体育（中国）有限公司 Creative Agency 代理商：Haomai Advertisement Co., Ltd. 北京好卖广告策划有限公司 CCO（Chief Creative Officer）首席创意官：Chan1993 陈彬 ECD（Executive Creative Director）执行创意总监：Miracle Hung 洪辰沛 Production House 制作公司：amanacliq Shanghai Limited 上海恒代齐力企业形象策划有限公司 Executive Producer 执行制片人：Desmond Sng Producer 制片人：Wyvern Chen 陈宇杰 / … »
Reebok x 麦肯McCann x MEZZO FILMS CREDITS 制片团队 Client 客户：Reebok Agency 广告公司：麦肯McCann Production House 制作公司：MEZZO FILMS Executive Producer & Producer 监制制片：Demen Wu Post Production Producer 后期制作人：Sunny Line Producer 执行制片：DQ 邓乾 Director 导演：Sing Sing DOP 摄影指导：小P Offline Editor 粗剪：MAX TC 调色：王明辉 … »
Let's be real: the Christmas season has its drawbacks: overjoyed unearthly creatures, too much family time, and canned music playing on a loop. It's a formula whose exact origins no one knows, but everyone has to follow. Or do they? 实话实说：圣诞季也有不好的地方：异常欢乐的小怪物、太多家庭时光、循环播放的录制音乐。没人知道这些固定模式是怎么传下来的，只是必须要遵守。或者呢？ … »
腾讯穿越火线 x STARTFilms CREDITS 制片团队 Client 客户：腾讯穿越火线 Creative 创意：张墨、侯毓冉 Production Company 制作公司：STARTFilms Post Executive Producer 后期监制：三羊 Producer 制片：沈锴 Director 导演：张哲 DOP 摄影指导：钱添添 Editor 剪辑师 ：康康李启阳@Hogarth TC 调色：曹轶毅@梦芷 Online 精剪：Chris Lv 王默宇@Hogarth Mixer 混音：邵航
Behind thescenes of WV’s New Spot, a Chat with Georg Warga - Creative Director and a Founder of Goodstein. 大众汽车最新广告的幕后故事 - 对话Goodstein的创始人兼创意总监 Georg Warga … »
Oishi 上好佳 x FISH REPUBLIC x Touching Studio CREDITS 制片团队 Clients 客户：Oishi 上好佳 Creative Agency 创意代理: FISH REPUBLIC 大鱼互动 Executive Producer：Yang Tao Production Company 制片公司:Touching Studio Director 导演: GERHAN 葛尔汉 DOP 摄影指导: An Zheng Gaffer 灯光：Jin Shengyang Editor 剪辑: Roy Ling Colourist 调色: MZ … »
Glitter bursts, animation, and winter fun - OPPO’s new ad has it all. Take a glimpse behind the scenes with us. 爆炸闪光的气球、动画、冬季长跑 —— OPPO的新广告片全都让你看够。那么，让我们来看看幕后花絮吧。 … »
ColorOS x KARMA x TurtlePro CREDITS 制片团队 Clients 客户：ColorOS Agency 代理：KARMA Executive Producer：陈璟桀 Production Company 制片公司:TurtlePro Director 导演: 陈伟浩 DOP 摄影指导: 陈其超 Producer 制作人: 崔春光 Gaffer 灯光：曹要宾 Editor 剪辑: 孙璐 Colourist 调色:甘宏浩（客户版：夏天旻） Art 美术：黄小新 Mixr 混音师：段炼
Cathay Pacific 国泰航空 x VCCP x Collider CREDITS 制片团队 Clients 客户：Cathay Pacific 国泰航空 Agency 代理：VCCP Singapore Executive Creative Director 执行创意总监：Andrew Hook Agency Producer 代理制作人：Danli Lok Production Company 制片公司: Collider Director 导演: Rob Stanton-Cook DOP 摄影指导: Aaron McClisky Producer 制作人: Annie … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives