Agency Perspective :How foreign agencies can stay relevant in China ｜ 国外广告公司如何在中国市场上保持相关性
Ores, a French-founded integrated communications agency, demonstrates its agility in China’s advertising market ｜ 法国整合传播公司Ores在中国广告市场上表现灵活 … »
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由WeCreate出品，杰克琼斯的新宣传片以幽默有趣的方式打破文化界限
Jack & Jones continues on its mission to spread the Nordic style in China. After the success of the promo video 8000 km Runway, the Danish male apparel brand released a second spot bridging West and East, this time featuring … »
“Truth or dare” : what’s on mind of every Chinese man 中国男人的真心话大冒险
For its 80 year anniversary promotion in China, Phillips released a very localized video, already dubbed as one that “speaks to every man in China”. ⻜利浦电动剃须刀在这支80周年视频里，非常接地气地“跟每一个中国男⼈谈谈⼼” 。 Zhang Dapeng, the director behind last year’s viral commercial “What is Peppa?”, released … »
The longest runway show in the history | 嗯，这可以说是史上最⻓的T台秀了
Through deserts, mountains with white snowcaps, legendary Scandinavian woods and even going underwater—Jack&Jones is on a mission to bring Nordic fashion to China at any cost. 穿越沙漠，翻过白雪覆盖的⼭顶，⾏走过著名的斯堪的纳维亚森林，甚⾄下到海洋——丹麦男装品牌杰克琼斯这次的使命是「将北欧时尚不惜代价地带到中国」。 The new hilarious promo video, “8000 km Runway” that was released earlier this … »
Weekly AD |「开学家长联盟」有道词典笔2.0 x 大开影界&GuruLab
有道词典笔2.0 x 大开影界&GuruLab CREDITS 制片团队 Client 客户：有道词典笔2.0 Productor 监制：郭靓 陈俊泰 Production 制片方：大开影界&GuruLab Director 导演：赵伯祚 DOP 摄影师：邵大仓、周承栋 Productor 制片：杨锐 Art 美术：阿尖 小白 Gaffer 灯光师：周斌 Sound Designer 声音设计：高宇 Recording Studio 录音棚：声影工坊工作室
糖室Sweetshop为沙宣和Saatchi & Saatchi Shanghai制作题材前卫的短片
SHANGHAI Entitled ‘Do As You’re Told’ Sweetshop Shanghai is behind an edgy new film for Vidal Sassoon and Saatchi & Saatchi Shanghai that celebrates young Chinese trend setters and shows a path to self-expression. 以「使命必达」著称的上海糖室广告为此次沙宣和Saatchi & Saatchi Shanghai制作一部新颖短片，歌颂中国年轻人引领潮流及自我展现的路程。 Shot in 2 days at 11 … »
Creating Audio Awesomeness For Animation | 为动画赋予音频魅力
No matter how beautiful the design or slick the motion, the success of an animated film hinges on the sound. While we may be able to relate to live action without audio, a silent animation too easily becomes an abstract … »
Happy Mooncake Festival ！| 月饼节快乐
Mooncake creativity from the China based agencies TOPic 之外创意 KARMA BangX CubeRights 对立方 注艺文化 无二 你说的都对 北京简创意空间 英扬传奇
Music and Sound Series | 音乐之声系列: INTERFERENCE is in the air | INTERFERENCE正在直播：将探索和创造力带入「商业音乐」的世界
Built on the idea of bringing discovery and creativity to the commercial music world, Interference was created in 2009 by audio and music producer Stephane Werner and recording engineer/music producer Alex Firla. Stephane had previously founded Novaprod in 1996 with … »
Weekly AD |「昨日经典 今日潮流」上好佳 x The Right Kind x Noir Creation
上好佳 x The Right Kind x Noir Creation CREDITS 制片团队 Client 客户:上好佳 Agency 代理：The Right Kind Production 制作公司：Noir Creation Post-Production 后期制作公司：LivePLus Director 导演：Howie Lam EP 监制：Black DOP 摄影师：费艳秋 Gaffer 灯光师：金升扬 Offline & Online： Colorist 调色：金亨 Mixing 混音：造音工场
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BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives
