[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
China’s gaming industry, currently ranking as the second biggest in the world with an estimated revenue of $36,54M , recently went into advertising using commercial films. 排名世界第二、收入估计达到3654万美元的中国游戏行业，最近也涉足商业广告片了。 Since 2015 there has been a huge growth in Chinese TV advertising for PC and … »
Don’t worry this 13-minute spot about a career woman forced to relive a day in her life has a happy ending. 用13分钟展现职业妈妈的一天，别担心，这次的循回故事是快乐结局。 It’s been 26 years since the tragicomedy classic “Groundhog Day” hit the cinemas, but the metaphor of living … »
华为Huawei x 奥美Ogilvy x 舞响DNA CREDITS 制片团队 Clients 客户：华为Huawei Agency 代理：奥美Ogilvy Production 制作方：舞响 DNA Producer 监制：董星洋 Director 导演:Tommy Li DOP 摄影指导：黄玉坤 Adam Art 美术：董梦迪 Producer 制片人：刘昕宇 Gaffer 灯光：孙庆华 Editor 剪辑：孙璐 Colorist 调色：光耀 Post&Mix 后期&混音：亦复如是 IF Production
东风日产 x 想象视频 x 侯祖辛 CREDITS 制片团队 Clients 客户：东风日产 Production 制作方：想象视频 Director 导演:侯祖辛 Producer 制片: 朱一泓；范为；李强 Camera Crew 摄影组：阿布、高鑫、张振云 Gaffer 灯光：王文玉 Art 美术：李昂 Sound 声音:林梓 Editor 剪辑：阿布 Effect 特效 ：李子宁
Nissan, Didi, and Nike might not be the brands you immediately think of together, but it caught our attention that their recent commercial films do have some things in common. Theatrically proclaimed words or rap take the spotlight in all … »
飘柔 x 广州蓝标 x 星橙量子 CREDITS 制片团队 Client 客户: 飘 柔 Agency 代理商&创意：广州蓝标 Production 制作公司：星橙量子 Executive producers 监制: Arfa Director 导演：Adam 刘亚当 Producer 制片：Jenny 黄逸秋 DOP 摄影师：陈想 Gaffer 灯光：王旗 Art 美术：刘小盐 Editor 剪辑：Adam 张敬响 Colorist 调色：朱一鸣
We don’t want to distract you from your hunt for best deals this singles day, but we do want to talk about how two main platforms, Tmall and JD, are both repackaging the shopping frenzy ‘holiday’ with new meaning this … »
The new commercial film for Libresse “400 refreshing chapters” challenges the stigma surrounding menstruation. Here’s why it’s ever more relevant in China. Libresse视频广告《400次焕新篇章》挑战经期窘境，在中国，这件事更重要。 The slogan in the recent THINX ad hit “MENstruation” says: “If we all had them, maybe … »
THOMAS FAUCHEUR After launching 5 years ago and successfully developing in China the French music studio – Green United Music (G.U.M.), Thomas Faucheur has now taken on the new role of Managing Director of Fin Design + Effects for the … »
大都市Numéro x Craft Creations CREDITS 制片团队 Clients 客户：大都市Numéro Production House 制作公司：Craft Creations Creative Director 创意总监: Karchun Leung Director 导演:Hanqi Li Executive Producer & Stylist 执行制片:Riri Chu Colorist 调色：Cindy Music 音乐:Hank Lee Editor 剪辑：Man
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives