[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
China is a huge lucrative market, full of established international and local Chinese brands providing a lot of work and big budgets for advertising market. Creatives like to use foreign talents’ to add value and visual interpretations for their campaigns. … »
Beclouded by Chinese New Year and Mother’s Day, Father’s Day was never a big deal in China. However, the holiday has picked up in recent years, and advertising agencies are seizing the occasion to create elaborate film scripts. 前有春节的喜气未散，后有母亲节的温情萦绕，在中国，父亲节似乎从未引起过太多的关注。然而，近年来庆祝父亲节的人越来越多，广告公司们瞅准了机会，开始围绕父亲节这一主题，精心地做起了文章。 These … »
招商银行APP x 有氧（深圳）x 壹橙贰青 CREDITS 制片团队 Client 客户：招商银行APP Agency 代理：有氧（深圳） Production 制作公司：壹橙贰青 Executive Producer 监制：陈晔 Director 导演：秦岭 王大鹏 Editor 剪辑：王大鹏 Colorist 调色：燃点
With the first half of pandemic-dominated 2020 behind us, many companies are having to adapt to long-distance working modes, as well as finding new ways to communicate with clients and in many cases, have been forced to shrink their businesses. … »
OPPO x So What Media xJ ulien Ayrault CREDITS 制片团队 Client 客户：OPPO Reno4 Production 制作公司：So What Media Executive Producer 监制：Anthony Yao Director 导演：Julien Ayrault 1st AD 第一副导演：Jo Chan Cinematographer 摄影师：梁子 1st AC 第一摄助：柳怀志 Gaffer 灯光师：薛志强 Art Director 艺术指导：Yeti Art Studio Stylist … »
It’s been a while, but we’re excited to bring back our «Meet Creative People» column! Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. … »
SHP+ continues LAB+ series. In this series of articles we give production companies, post houses, music houses, CG &VFX artists, an opportunity to demonstrate transparency in their technical set of skills bringing to light their most interesting projects and collaborations. SHP+ 的LAB+系列还在进行中。在这一系列的文章中，我们为制作公司、后期制作公司、音乐公司、CG&VFX … »
天猫国际 x CubeRights对立方 CREDITS 制片团队 Client 客户：天猫国际 Agency 代理商：CubeRights对立方 Production 制作商：CubeRights对立方 Producer 监制：俞大妈 Director 导演：小甜腥 Cinematographer 摄影：大米 Art 美术：党仁杰 Animation 动画：肥肠&甘蔗 Sound 声音设计：段炼 郑昶旭 Editor 剪辑：郑昶旭 Colorist 调色：YoKat ONLINE：Ch1nG
«Time is calling us» ｜《时代在召唤》 Recent Minsheng Bank’s video, released in time for Labor Day, is a 2.5 minutes ode to Chinese workers. To the triumphant sounds of Edit Piaf’s most famous hit, seemingly ordinary people are recorded…taking power naps … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives