[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Golden Lion International Advertising Awards Ceremony took place the day before at the welcoming Bellagio Hotel in Shanghai. After several months of adjustments, from major postponement of original dates of March 4th to July 21st and installing of a remote judging process, … »
Kevin Lee 李兆光 Director at Farfar Films Farfar Films 导演 Malaysian-born China-based Kevin Lee had had many chapters in the advertising industry for more than 26 years until he co-founded FARFAR films and settled as a commercial film director. His journey … »
JD京东 x Smooth 匀禾文化 x 吴奇 CREDITS 制片团队 Client 客户：JD 京东 Production 制作公司：Smooth 匀禾文化 E.P 监制：SeeMOO+H Director 导演：吴奇 DP 摄影指导：P Art Director 美术：SMOGSIGN 赵川 colourist 调色：东权 Music 作曲：Joe – compose
TurtlePro 2019 Showreel Immediately when you hear the witty Chinese name of Beijing-based creative production house TurtlePro, your interest is piqued. And only after a few minutes combing through their reel, you’ll want to know even more about them. A … »
It’s a time of grueling exams for millions of Chinese students, and for some brands it’s an important date in the yearly marketing calendars. Gaokao, known as one of the toughest exams in the world, is a topic that dominates … »
“It’s not a crime to eat meat”— the recent TMall ad declares. As long as the meat is plant-based. Released at the end of June, a detective story in stop-animation inspired by “Internal Affairs” movie starts with dinner. At the … »
网易有道 x ShockStudio x 林宇昂 CREDITS 制片团队 Client 客户：网易有道 Production 制作公司：ShockStudio E.P 监制：陈逸飞 Producer 制片：齐浩 Director 导演：林宇昂 DP 摄影指导：王菁 Art Director 美术指导：林宇瀚
IKEA’s recent ad scored high, generating an astonishing 23.4M views and thousands of praising comments on the brand’s Weibo. Big promotional budgets and strategic partnering with a famous music band, significantly expanded IKEA’s nearly 2M audience in Weibo by adding … »
In our LAB+ series of articles we are giving production companies, post houses, music houses, CG & VFX artists, an opportunity to demonstrate transparency in their technical set of skills bringing to light their most interesting projects and collaborations. SHP+ 的LAB+系列还在进行中。在这一系列的文章中，我们为制作公司、后期制作公司、音乐公司、CG&VFX 艺术家等，提供了一个展示他们技术能力极其透明的机会，以介绍他们最有趣的项目和合作。 … »
时代中国 x HiCoolFilms x 程天晓 CREDITS 制片团队 Client 客户：时代中国 Account Executive 客户执行：朱斯琪 Creative Director 创意总监：熊超 Production 制作公司：HiCoolFilms Director 导演：程天晓 E.P 监制：Patrick派 1st AD 执行导演：Fxt P.M 制片经理：Tony LineProducer 执行制片：Ice D.O.P：徐浚皓 Gaffer 灯光师：曹峻峰 Art Director 美术指导：陈奥 Post Producer 后期制片：Major章 Editor 剪辑：Bbk Online … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives