[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
To a foreigner, unknowing of the intricacies of the Chinese language, the recent Tencent campaign might be a bit of conundrum. Why a pink scotch tape seems to be the remedy for everything, from scaring away an annoying salesperson to … »
Client Siemens’ brief for this project was a 2 to 3 minute brand film introducing their new smart home system in an approachable, engaging way. 西门子这个项目的brief是一部2到3分钟的品牌影片，以平易近人、引人入胜的方式介绍他们的新智能家居系统。 With a background in KV and stills shooting, production house Ukon has developed strong relationships … »
BMW 宝马 x TBWA x MIDAS FILMS 典石影视
The latest commercial film for Mercedes-Benz uses every tool in the “ad box“ to appeal to the younger generation. Directed by Zou Fei, the 2-minute spot mixes stunning visuals that change at breakneck speed, dazzling VFX, astonishing choreography, video games, fashion … »
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
Dicos 德克士 x 范思广告 x All in film CREDITS 制片团队 Client 客户: Dicos 德克士 Agency 代理方：范思广告 Production 制片公司：All in film Executive Producer 监制 : 雨田 蒋元昊 Producers 制片: 7m 喋喋 Director 导演: 张万林 DP 摄影师：Fen Editor 剪辑师：坐好 Art：静静 Colorist 调色：Node-3 Color Studio TC：陈峥 Off … »
JUICE is a renowned CG and post production studio based in Poland with offices in Japan and plans to open soon in Shanghai, China. JUICE是一家久负盛名的CG及后期制作工作室，总部设在波兰，在日本设有分部，也计划尽快在中国上海开设分部。 In this series of articles, “JUICY WORKSHOP 4” JUICE is going to talk about Transphere, a … »
AXL LE Digital Artist/ 3D vlogger Digital artist Axl Le was always interested in video games and their fantasy worlds. “My bachelor’s degree was playing World of Warcraft for five years,” he says. In fact, Le graduated as an architect, … »
HongQi 红旗 x Bates Beijing x CM Productions Director’s Cut 导演剪辑版 CREDITS 制片团队 Client 客户: HongQi 红旗 Agency 代理方: Bates Beijing Production 制片公司: CM Productions Executive Producer 监制 : Zhou Kang Producers 制片: Bee Zhang & Leslie Wang Director 导演: … »
We are happy to introduce FUN+, a new column focusing on the things inspiring China’s creative people, guest-curated by industry insiders. In this first mini-series, Chris Colman, executive producer of Shanghai-based animation production company, Final Frontier, asks creative leaders about … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives