[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
In 2006 Dove ran a series of posters in their campaign for real beauty, one of which put «wrinkled?» «wonderful?» question boxes next to a photo of a smiling older woman. «Will society ever accept that ‘old’ can be beautiful?»— … »
宝马BMW x TBWA x 熙雍文化 XIYONG CREDITS 制片团队 Client 客户：BMW 宝马 Agency 代理：TBWA Production 制作公司：熙雍文化 XIYONG Director 导演：杨玥 Executive Producer 监制：王腾 DOP 摄影：杨玥、冯百钦、高帆、李博 Producer 制作人：巴涛 Voice 声音：易烊千玺 Colorist 调色：YAO COLORGRADING Online 精剪：陈宏 TC：光耀 Mix 混音：小宝
The six varied women appearing in the recent Neiwai ad “To the True Body,” showcases a diverse range of shapes and sizes that women’s bodies come in. Considering the more typical physical appearances seen in the Chinese ad industry, this film makes a big step … »
OPPO x SG+胜加 x 匀禾文化Smooth CREDITS 制片团队 Client 客户：OPPO Agency 代理：SG+ 胜加 Creative 创意：一九 Production 制作公司：匀禾文化Smooth Thailand Production support 泰国制作支持：Cloud 9 films Director 导演：马林 DOP 摄影：沈杨 Art Director 美术指导：赫阳 Editor 剪辑：宋阳 Music 音乐：Chris Online ：A-Post
Rapid development of takeout platforms and the usual exhausting work rhythm increasingly make kitchens the least used space in homes of young Chinese urbanites. Add overall small apartment space and we’re facing a tempting question: do modern homes still need … »
Advertising Production in China During the Corona times … »
Although the Chinese ad industry is now cautiously livening up with new film releases, most of which were shot before the outbreak, Covid-19 is still taking its toll. While the outbreak is costing career adjustments for many, some creatives are … »
新疆塔什库尔干塔吉克自治县 x 葫芦文化 x 仰山映画 CREDITS 制片团队 Client 客户：新疆塔什库尔干塔吉克自治县 Agency 代理：葫芦文化 Production 制作方：仰山映画 Director 导演：邱晨 DOP 摄影师：王福民 Producer 制片：刘帛昊 Editor 剪辑：李士跃 徐浩川 Colorist 调色：黄一锋
Jayga Rayn When you talk to Jayga Rayn, the creative helming High Horse Studios, be prepared for the almost radical openness that guides his narrative. The South African born, British-bred director sounds like he’s lived quite a few lives, shifting between … »
Tmall天猫 x TIMA x MatrixProduction 矩阵制作 CREDITS 制片团队 Client 客户：Tmall 天猫 Agency 代理商：TIMA Production Company 制片公司：MatrixProduction 矩阵制作 Director 导演：田春鹏 Tian Chunpeng Producer 监制：田霖 明明 DOP 摄影师： 刘超 Editor 剪辑：ScarletUn Colorist 调色：张英杰
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives