[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Hi there! We would like to introduce to you SHPplusDIGEST 嗨，亲爱的读者！我们想要给你介绍SHPplusDIGEST SHP+DIGEST is a service account of SHP+, meaning the articles would be weekly digested and delivered directly to your WeChat dash board. We value your time and created it simply thinking of … »
CREDITS 制片团队 Client 客户：BMW 宝马 Agency 代理：JUICE Production House 制作公司：MOD 上海茂田文化传媒有限公司 Executive Producer 监制：周铉 周毅 Producer 制片：刘粤赟 Director 导演：刘亚当 DoP 摄影指导: 吕清 Editor 剪辑：宋暘 Sound Designer 声音设计: 邵航（两万里工作室） Colorist 调色：光耀 YAO Online：DD数字王国
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
If you still can’t help but smirk at the idea that professional gamers are considered athletes, maybe the newest Nike advert will change your mind. Loaded with visual effects, the 90 seconds commercial film calls attention to esports and a … »
CREDITS 制片团队 W+K SHANGHAI Executive Creative Directors: Ian Toombs, Vivian Yong Creative Director: Tree Chan Copywriter/Art Director: Follen See, Aier Xu Producer(s): Bernice Wong PRODUCTION COMPANY Production Company: The Pandemic Story Director: Ding Yu Chen DP: An Zheng Executive Producers: … »
The digital, as promised，is on the way to conquering everything. That’s increasingly how we communicate, how brands do promotions, and how commercial films and videos are spiced up with visual effects. When a special effects studio offers a different approach, … »
CREDITS 制片团队 Client 客户: 伊利安慕希 Agency 代理：Leo Burnett Beijing 北京李奥贝纳 Production 制作方：Kuiyou 上海葵友 Executive Producer 监制：杨斌 曹旭珺 张叶 Producer 制片：宋伟 Director 导演: Lin DOP 摄影指导：刘超 Colorist 调色：张英杰 Offline 剪辑：Martin Leroy Mix 混⾳：Mix studio Offline 剪辑：Digital Office Post
MAIA ACTIVE joins the chime of diverse beauty, that’s been on the rise in Chinese adland, with a new commercial film. 拥抱多元美，是最近中国广告界的新趋势，MAIA ACTIVE近日也凭着一支新广告加入了这一行列。 A little over a minute, the ad features 7 women, who openly say “I’m not beautiful”, expressing that … »
FUN+ column continues to focus on the things inspiring China’s creative people, guest-curated by industry insiders. In this first mini-series, Chris Colman, executive producer of Shanghai-based animation production company, Final Frontier, asks creative leaders about their favourite animated character. FUN+专栏由业内人士策划，专注于发掘中国创意人士的创造力。 在本系列的第一期，上海动画工作室Final Frontier的执行制片人Chris Colman将采访顶尖创意人士，谈起他们最喜欢的动画角色。 For me, … »
Four years after China abandoned its “one child policy”, car brand Weima dares to touch the topic of extended family directly in its two recent advert campaigns. Tianyukong, the agency behind the ads, thought up of two very different angles to promote a … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives